Apple Inc. (AAPL) is ramping up succession planning in earnest, with the board and senior executives having increasingly active conversations about who will take over when Tim Cook eventually steps aside. And according to a Financial Times report citing people familiar with the discussions, "eventually" might come sooner than many expected.
The Succession Plan Takes Shape
Cook, who inherited the CEO role from Steve Jobs back in 2011, could potentially hand over the reins as soon as next year. While nothing has been formally announced, insiders say the planning has shifted from theoretical to deliberate. Apple hasn't commented on the reports, maintaining its typical silence on internal succession matters.
The timing makes sense when you think about it. Cook has been at the helm for over a decade, steered the company through massive growth and transformation, and at 64 years old, might be eyeing a graceful exit while the company is firing on all cylinders.
Meet the Likely Next Leader
The frontrunner, according to multiple sources, is John Ternus. He's currently senior vice president of hardware engineering, which means he oversees the development of flagship products like the iPhone and Mac. If you've been paying attention to Apple events in recent years, you've probably seen him on stage explaining new hardware features with the kind of detailed enthusiasm that suggests he really does care about millimeter-thin bezels.
Ternus has reportedly built strong support across Apple's leadership team, which matters a lot in a company that values internal consensus. He's been with Apple long enough to understand the culture but is fresh enough to potentially bring new perspectives to the role.
Don't expect any announcement before late January, though. Sources indicate the company won't make a move before reporting earnings for the holiday quarter, which is typically Apple's biggest of the year. That makes strategic sense since you probably don't want leadership transition news overshadowing or complicating your most important quarterly report.
Leaving at the Top
If Cook does step down in 2025, he'd be exiting on a high note. The succession discussions are happening against a backdrop of continued strong performance. In October, Apple reported fiscal fourth-quarter revenue of $102.47 billion, comfortably beating analyst expectations. The company also posted earnings of $1.85 per share, marking the 11th consecutive quarter of beating estimates.
Revenue climbed 8% year over year, with particularly strong double-digit earnings growth driven by solid performance across the Americas, Europe, and Asia. Under Cook's leadership, Apple evolved from primarily a hardware company into a diversified tech giant with thriving services and wearables businesses, not to mention the successful transition to custom silicon chips.
A 14-year run that transformed the company from a $350 billion market cap when he started to over $3 trillion today? Not a bad legacy to leave behind. The challenge for Ternus, if he gets the nod, will be maintaining that momentum while navigating an increasingly complex regulatory environment and figuring out Apple's next major product category.