Something interesting is happening in American factories right now. After years of offshoring and lean operations, U.S. industrial automation is experiencing a legitimate renaissance—and it's not just hype.
The sector is riding a wave of technology investments that are finally paying off, transforming what was once a cyclical industry into something more structural and durable. Merrill Lynch recently flagged this shift as a "new profit cycle," where domestic manufacturing, infrastructure buildouts, electrification, and automation are taking center stage over traditional growth darlings.
What's driving this? Labor shortages, grid modernization, and the massive push toward U.S. onshoring are forcing industrial companies to spend big on robotics, controls, power systems, and factory software. These aren't nice-to-have upgrades—they're mission-critical investments that directly impact the bottom line.
The Macro Winds Are Shifting
The broader economic picture is also coming into focus. Looser Federal Reserve policy, elevated fiscal spending, and reshoring incentives are creating sustained demand for capital-intensive sectors that were previously out of favor.
"The Federal Reserve's easing and fiscal stimulus support a wider range of sectors," said Paul Holmes, an analyst with BrokerListings. "There's merit to the 'asset-lite era' thesis, as companies with lower fixed costs can sustain above-average valuations."
But here's the thing: we might be witnessing a fundamental shift in how companies think about growth. Instead of chasing hypergrowth at any cost, businesses are prioritizing operational strength and resilience.
"Companies are prioritizing domestic manufacturing and infrastructure because they want operational strength, not hype," said Mike Fullam, CEO of Togo Supply Chain Resource Group. "These investments reduce risk and improve execution. Growth isn't vanishing, but companies with stronger operational foundations are better positioned to scale."
Marcello Lo Cicero, co-founder of React Power Solutions, puts it even more bluntly: "We're seeing a capex shift from 'growth at all costs' to mission-critical automation, grid upgrades, and power resiliency. These projects are necessity-driven and they support steadier margins than ad-driven tech cycles."
And then there's the money. Over a trillion dollars in federal infrastructure and clean-energy incentives are filling industrial order books at a pace that's hard to ignore.
"Reshoring is real," said John Murillo, chief business officer at B2Broker. "Manufacturing construction is running at twice the 2019 pace, and labor shortages and cybersecurity needs are pulling automation demand forward fast."
Three Stocks Engineering the Future
So which companies are best positioned to capitalize on this industrial resurgence? Market experts point to three names that offer diverse exposure across robotics, power management, and factory automation.
Trading at $668 and up 12.2% for the year, Zurich-based ABB offers broad exposure to some of the most prominent themes in global manufacturing: robotics, motion control, grid efficiency, and data-center electrification. The company benefits from both grid and data center buildouts and maintains a deep robotics portfolio with steady global leadership.
"ABB's breadth across motion, robotics, and power management positions it well for factory automation and energy efficiency," Lo Cicero said.
ABB isn't the flashiest name in tech, but it's positioned at the intersection of multiple secular trends that aren't going away anytime soon.
Trading at $354 and up 6.8% year to date, Dublin-based Eaton is quietly building one of the most compelling investment cases in the sector. While it isn't a pure-play robotics company, Eaton has become one of the most critical "picks and shovels" suppliers for the AI and data center boom.
Power management has emerged as a genuine bottleneck across hyperscale computing and industrial electrification, and Eaton sits right in the middle of that challenge. As a global electrical infrastructure leader, the company is a major beneficiary of data-center power demand, which continues to surge as AI applications proliferate.
The financial picture looks solid too. Eaton has strong backlog visibility from grid upgrades, exposure to EV charging infrastructure, and benefits from reshoring facilities. Add in a respectable 1.04% dividend payout, and the stock keeps looking better the more you examine it.
Holmes notes that Eaton is "critical for AI data centers and reshoring facilities." Meanwhile, Murillo highlighted its "pricing power, electrification exposure, and more reasonable valuation relative to automation peers." All of which makes Eaton an intriguing play for 2026.
Trading at $388 per share and up 32.2% for the year, Milwaukee-based Rockwell could be the closest thing the U.S. has to a pure-play automation champion. The industrial automation and information services provider is a major player in factory automation, industrial AI, controls, sensors, and lifecycle automation services.
What sets Rockwell apart operationally is its ability to build and sustain long-term customer relationships, which is always a good sign when evaluating a stock. The company also excels in industrial AI and factory software partnerships, positioning it well for the next wave of smart manufacturing.
Market experts are bullish. Lo Cicero calls Rockwell "a high-mix automation leader," while Murillo noted that "intelligent devices, robotics and industrial AI are seeing a real push, and Rockwell is leaning hard into those markets."
From Cyclical to Structural
What we're seeing across robotics, energy management, and factory software is a fundamental transformation. Industrial automation is shifting from a cyclical sector that rises and falls with manufacturing sentiment to a structural growth story driven by reshoring, labor constraints, grid upgrades, and massive federal incentives.
"From a supply chain perspective, Merrill Lynch's new profit cycle is logical," Fullam said. "Investments in industrial automation create repeatable, measurable profit opportunities by curbing risk and gaining better business outcomes. That's why I agree with Merrill that growth may take a back seat in 2026 because companies with stronger operational foundations are better positioned to navigate risk and operate efficiently."
For investors, the implications are clear: an unexpected profit cycle is taking shape, and it looks different from what we've seen over the past decade.
"Profits are flowing toward companies that make physical production smarter and more secure," Murillo noted. "A blend of automation, software, specialty materials, and infrastructure equipment could be an optimal way to tap into this new cycle."
The industrial automation story isn't about explosive growth or viral adoption. It's about steady, necessity-driven investments that improve margins and reduce operational risk. In a world where resilience increasingly matters as much as growth, that might be exactly what investors should be looking for.