Freight Technologies Inc. (FRGT) had quite the Wednesday, with shares rocketing more than 74% higher after the shipping technology company unveiled its latest AI-powered innovation.

What's the Big Deal?

The company announced the commercial launch of Zayren, a machine learning pricing-prediction tool and carrier-matching platform built specifically for cross-border and domestic over-the-road freight shipments between Mexico and the United States. Think of it as a smart assistant that tells you what freight should cost before you commit.

The AI-based tool delivers real-time freight-rate predictions and gives users instant pricing insights for cross-border and domestic loads. In an industry where pricing transparency can be murky and margins razor-thin, that kind of visibility matters.

"We're giving shippers, brokers, and carriers the tools to move faster, cut costs, and gain unprecedented transparency," said Javier Selgas, CEO of Freight Technologies. "As cross-border logistics become ever more complex, Zayren delivers smarter, data-driven decision-making capabilities that operators need to be successful in this market."

What's Next?

Freight Technologies isn't stopping here. The company plans to deploy voice-enabled AI agents with additional logistics functionalities in 2026. These capabilities are being developed internally by the company's AI Lab, further expanding the company's in-house AI-driven automation across the freight transportation ecosystem.

The company is expected to report third-quarter earnings early December.

FRGT Price Action: Freight Technologies shares were up 74.23%, trading at $1.16 at the time of publication Wednesday.