Sometimes one bad day can unravel years of hard work. That's what happened to Emily, who recently called into "The Ramsey Show" to explain how a single car accident demolished her family's thriving small business and buried them under a mountain of debt.
"Our family was in a major car accident," Emily told hosts Jade Warshaw and Ken Coleman. "I was put on medical leave due to a brain injury, and that turned into more complications."
From Thriving to Surviving
Before the crash, Emily and her husband had built something impressive. Their organic skincare and candle company was pulling in $350,000 in annual revenue and growing at over 20% per year. Emily handled the creative side as owner, creator and primary employee, while her husband worked a separate full-time job.
"We were wholesaling to over 1,100 retailers across the world," she explained. "We had some really big dreams right before this accident happened."
The business model relied heavily on in-person sales. When Emily's injuries forced them to close their storefront, they didn't just lose a retail location. They lost their biggest revenue engine, accounting for more than $220,000 in annual sales.
Without Emily able to work, the business collapsed. Now they're sitting on $250,000 in business debt, another $89,000 in personal debt from a consolidation loan covering credit cards and student loans, plus $71,000 in car loans. That's $410,000 total.
Emily's husband earns $90,000 per year, but after covering basic living expenses, they're running a monthly deficit of $5,600. They've already downsized their house to cut costs, but it wasn't enough. Emily has two months of savings left in the business account to pay herself, but come February, that safety net disappears.
The Inventory Problem
Here's where things get particularly frustrating. Emily has roughly $100,000 worth of inventory sitting in their garage, ready to either produce finished goods or sell as raw materials. That's real value, except they can't figure out how to convert it to cash fast enough.
The problem? Their business was built on brick-and-mortar foot traffic. Online sales were always "the slowest part of their business," Emily said. Despite ramping up digital marketing efforts and offering discounts, moving product without the storefront and in-person customer interactions has been painfully slow.
"We were brick and mortar up until just a few months ago," she said. "We're trying. It's just slow."
The Path Forward
Coleman zeroed in on what might be their best shot at survival: tapping into the customer base they'd already built over years. "You had a loyal customer base, true or false?" he asked.
"Yes," Emily confirmed.
"I'm wondering how do we reach out to that group and go, 'Hey y'all, this is my situation right now,'" Coleman suggested.
The hosts identified selling that inventory as the family's "best chance to get some relief" while they wait on legal settlements from the accident. It's also the key to preventing even deeper financial trouble.
"This has got to be his [her husband's] side hustle," Coleman emphasized. "Because that's $100,000 in your garage, basically."
In other words, liquidating the inventory needs to become the husband's second job. Reach out to the 1,100 retailers who carried their products. Contact past customers directly. Make it personal. The business Emily built had real relationships behind it, and those relationships might be the lifeline they need.
It's a stark reminder of how quickly financial security can vanish, and why disability insurance exists in the first place.