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Tim Cook Isn't Going Anywhere Soon, Says Bloomberg's Mark Gurman

MarketDash Editorial Team
14 days ago
Bloomberg's Mark Gurman pushes back hard against recent reports suggesting Apple CEO Tim Cook could leave as soon as next year, saying he'd be "shocked" if Cook steps down before mid-2026.

So here's the thing about CEO succession rumors: they're like wildfire in Silicon Valley, especially when they involve Apple Inc. (AAPL). Earlier this month, the Financial Times dropped what seemed like a bombshell, suggesting that Tim Cook might be preparing to exit "as soon as next year." Cue the speculation frenzy.

But Bloomberg's Mark Gurman isn't buying it. In his latest "Power On" newsletter, Gurman threw cold water all over that theory, saying he'd be "shocked" if Cook departed anywhere between late January and June of next year.

"Based on everything I've learned in recent weeks, I don't believe a departure by the middle of next year is likely. In fact, I would be shocked if Cook steps down in the time frame outlined by the FT," Gurman wrote.

He went even further, dismissing theories that the Financial Times story was some kind of strategic "test balloon" orchestrated by Apple or someone in Cook's orbit to prepare Wall Street for change. "I believe the story was simply false," he added bluntly.

The Reality Check

Look, Cook turned 65 this month and ranks among Silicon Valley's longest-serving CEOs. Nobody thinks he'll be running Apple forever. Gurman himself acknowledged this: "There will be a day when the company announces a CEO transition, and we're far closer to the end of Cook's tenure than we are from the beginning."

But that day isn't imminent, according to Gurman. He noted there have been "few signs internally" that Cook is planning his exit anytime soon. Translation: don't expect a surprise announcement at the next keynote event.

Who's Next?

When the transition does eventually happen, Gurman points to John Ternus, Apple's Senior Vice President of Hardware Engineering, as the most likely successor. That's not exactly new information, but it does give us a window into how Apple is thinking about succession planning.

Why This Matters

Under Cook's leadership, Apple has transformed from a successful tech company into one of the world's most valuable corporations. Any leadership change would be massive news for investors and the broader tech industry. If Gurman's right and Cook sticks around through at least mid-2026, that means continuity in strategy and direction during a critical period of AI development and product evolution.

For now, it looks like reports of Cook's imminent departure were greatly exaggerated.

Back to News

Tim Cook Isn't Going Anywhere Soon, Says Bloomberg's Mark Gurman

MarketDash Editorial Team
14 days ago
Bloomberg's Mark Gurman pushes back hard against recent reports suggesting Apple CEO Tim Cook could leave as soon as next year, saying he'd be "shocked" if Cook steps down before mid-2026.

So here's the thing about CEO succession rumors: they're like wildfire in Silicon Valley, especially when they involve Apple Inc. (AAPL). Earlier this month, the Financial Times dropped what seemed like a bombshell, suggesting that Tim Cook might be preparing to exit "as soon as next year." Cue the speculation frenzy.

But Bloomberg's Mark Gurman isn't buying it. In his latest "Power On" newsletter, Gurman threw cold water all over that theory, saying he'd be "shocked" if Cook departed anywhere between late January and June of next year.

"Based on everything I've learned in recent weeks, I don't believe a departure by the middle of next year is likely. In fact, I would be shocked if Cook steps down in the time frame outlined by the FT," Gurman wrote.

He went even further, dismissing theories that the Financial Times story was some kind of strategic "test balloon" orchestrated by Apple or someone in Cook's orbit to prepare Wall Street for change. "I believe the story was simply false," he added bluntly.

The Reality Check

Look, Cook turned 65 this month and ranks among Silicon Valley's longest-serving CEOs. Nobody thinks he'll be running Apple forever. Gurman himself acknowledged this: "There will be a day when the company announces a CEO transition, and we're far closer to the end of Cook's tenure than we are from the beginning."

But that day isn't imminent, according to Gurman. He noted there have been "few signs internally" that Cook is planning his exit anytime soon. Translation: don't expect a surprise announcement at the next keynote event.

Who's Next?

When the transition does eventually happen, Gurman points to John Ternus, Apple's Senior Vice President of Hardware Engineering, as the most likely successor. That's not exactly new information, but it does give us a window into how Apple is thinking about succession planning.

Why This Matters

Under Cook's leadership, Apple has transformed from a successful tech company into one of the world's most valuable corporations. Any leadership change would be massive news for investors and the broader tech industry. If Gurman's right and Cook sticks around through at least mid-2026, that means continuity in strategy and direction during a critical period of AI development and product evolution.

For now, it looks like reports of Cook's imminent departure were greatly exaggerated.