Over the weekend, Block Inc. (XYZ) CEO and Twitter co-founder Jack Dorsey took to X to declare Tesla Inc.'s (TSLA) Cybertruck "the best robot out there." It's a characterization that frames the angular electric pickup as something more than just a vehicle. Tesla CEO Elon Musk noticed, responding simply with "Thanks."

Dorsey's Long-Running Cybertruck Enthusiasm

This isn't Dorsey's first time publicly admiring the Cybertruck. Back in 2019, when Tesla first unveiled the stainless-steel beast, Dorsey called it "incredible" on social media. His latest comments position the truck less as transportation and more as a mobile machine, which honestly isn't far from how Tesla markets the thing.

What Makes The Cybertruck Stand Out

Dorsey's remark amplified buzz around a vehicle that's hard to ignore. The Cybertruck features a stainless-steel exterior, armored glass, and performance specs that read like a highlight reel: up to an estimated 523 kilometers of range, a 0–100 kph sprint in 2.7 seconds, and towing capacity approaching 5,000 kilograms.

Tesla positions the truck as tough enough for serious off-road work, with electronically adaptive air suspension, a composite bed that doesn't need a liner, and more than 1,800 liters of lockable storage. Inside, you'll find an 18.5-inch touchscreen upfront and a 9.4-inch display in the rear with a redesigned interface.

Reality Check: Sales Haven't Matched The Hype

Tesla launched the Cybertruck in November 2023 after years of anticipation. The pickup drew millions of reservations and Musk projected annual sales of 250,000 units. Although the vehicle was unveiled in 2019, Tesla didn't begin selling it until 2024.

But actual sales have been considerably more modest. In 2024, Tesla sold an estimated 38,965 Cybertrucks in the U.S., making it the fifth best-selling electric vehicle for the year. Recall filings suggest roughly 46,000 Cybertrucks were sold during the first 14 months on the market. By July, reports indicated Tesla was selling well under 90% of its initial annual target.

The Competition Isn't Standing Still

Other automakers are pushing hard into the electric pickup space, potentially eating into Tesla's market share. Ford Motor Co. (F) delivered 5,842 F-150 Lightnings in the second quarter alone. General Motors Co. (GM) reported 3,056 Silverado EVs, 1,524 GMC Sierra EVs, and 4,508 Hummer EVs in the same period (though the Hummer figure includes both truck and SUV models).

Rivian Automotive (RIVN) shipped 10,661 vehicles in the second quarter, though the company doesn't break out truck sales separately from SUVs.

Analysts expect these rivals to maintain pressure on Tesla. There's also a wild card on the horizon: Slate Auto, backed by Jeff Bezos, is developing a convertible electric pickup that transforms into an SUV and has already logged more than 100,000 reservations.

What's Coming For The 2026 Cybertruck

Tesla doesn't follow traditional model-year cycles. The company adds, removes, or updates features whenever it wants, often without warning. A rear-wheel-drive version called the Cybertruck Long Range appeared partway through 2025, but Tesla hasn't announced any major updates for 2026.

The only confirmed change is actually a cancellation: the expected in-bed range extender won't be happening, according to Car and Driver.

For 2026, Cybertruck pricing starts at $72,235 and goes up to $117,235 depending on configuration. For buyers primarily drawn to the design, the entry model offers the best range and should handle most needs. Those wanting stronger performance or off-road capability might prefer the AWD version, which delivers serious power at a lower price point than the top-tier Cyberbeast.

The Bigger Picture For Tesla

While Tesla's short-term price trend has cooled, the company still maintains solid medium and long-term growth prospects according to market data. The Cybertruck's journey from viral sensation to actual product highlights both Tesla's ability to generate excitement and the challenges of translating that buzz into sustained sales momentum in an increasingly crowded market.