Marketdash
Back to News

Amazon Launches Satellite Internet Preview as Race Against Starlink Heats Up

MarketDash Editorial Team
13 days ago
Amazon is rolling out its Leo satellite internet service to select business customers, unveiling ultra-fast terminals as it plays catch-up to SpaceX's Starlink in a market expected to hit $40 billion by 2030.

Amazon.com Inc. (AMZN) stock climbed Monday after the company announced it's moving its enterprise-focused satellite internet service toward commercial operations. After years of delays and plenty of skepticism, Amazon Leo (formerly known as Project Kuiper) is finally getting its moment.

With more than 150 satellites orbiting overhead and initial network testing underway, Amazon is launching a preview program that lets select business customers test Leo hardware, software, and network services before a broader rollout next year. This isn't about bringing Netflix to your RV—Amazon designed Leo specifically to deliver reliable, high-speed internet to businesses, government agencies, and organizations operating in places where connectivity is spotty or nonexistent.

The goal is to close critical connectivity gaps across industries like energy, manufacturing, media, and transportation. Think oil rigs, remote mining operations, shipping fleets, and rural infrastructure projects.

Meet the Leo Ultra Terminal

Amazon also pulled the wraps off the final production design of its Leo Ultra terminal, which is basically a sophisticated enterprise-grade phased array antenna that can deliver up to 1 Gbps download speeds and 400 Mbps upload speeds. According to Amazon, that makes it the fastest commercial phased array antenna you can buy.

The Leo Ultra terminal is built to handle whatever nature throws at it—extreme temperatures, heavy precipitation, high winds—and its integrated, no-moving-parts design means you can install it quickly and expect it to keep working in remote or challenging environments. The terminal uses custom Amazon-designed silicon and proprietary RF algorithms to maximize throughput while keeping latency low, which matters a lot if you're trying to do video conferencing, real-time monitoring, or cloud computing from the middle of nowhere.

Here's where things get interesting for enterprise customers: the service connects directly to Amazon Web Services and other cloud or on-premises networks, which means you can transfer private data securely without it ever touching the public internet. Customers can choose Direct to AWS for simplified, low-latency cloud connections, or use Private Network Interconnects to link remote sites directly to data centers. Amazon says this can reduce deployment timelines from months to days.

The company has already signed agreements with customers including JetBlue Airways Corp. (JBLU), Vanu Inc., and Hunt Energy Network. Through the enterprise preview, these customers are testing production hardware and software, helping Amazon refine its offerings before the broader commercial launch. Amazon is shipping both Leo Pro and Leo Ultra units to preview participants and plans to expand the program as it adds coverage and capacity to the network.

Playing Catch-Up in the Satellite Internet Race

As the satellite internet market heats up, Amazon is competing for a piece of what's projected to be a $40 billion market by 2030. But let's be honest—Elon Musk's SpaceX holds a massive early lead. Starlink already operates more than 9,000 satellites in orbit, while Amazon only began deploying its first production units in April after repeated delays and has fewer than 200 satellites aloft so far.

Amazon is still ramping up its constellation, with another batch scheduled to launch on a United Launch Alliance Atlas V rocket in December, according to Bloomberg. It's a long game, and Amazon is clearly behind, but the company isn't exactly known for giving up easily.

The Numbers Behind the Strategy

Bank of America Securities analyst Justin Post highlighted Project Kuiper as a top management growth initiative despite Amazon's cost-focused agenda. Post noted that Amazon launched its first two batches of satellites—54 total—in the second quarter of 2025 and expects an accelerated launch pace in the second half of 2025 and 2026.

The investment required is substantial. Post estimates Amazon could spend $23 billion to build the full 1,618-satellite constellation, excluding consumer equipment costs. He projects near-term expenses of $600 million in the second quarter, $800 million in the third quarter, and $1.1 billion in the fourth quarter of 2025.

Consumer service could begin in late 2025, though timing remains uncertain, with potential capitalization starting in the first quarter of 2026 or later. The market opportunity is huge—Post pointed out that 2.6 billion people worldwide still lack broadband access. If Amazon captures just a 30% consumer share, it could generate $7.1 billion in revenue by 2032.

AMZN Price Action: Amazon.com shares were up 2.34% at $225.85 at the time of publication Monday.

Back to News

Amazon Launches Satellite Internet Preview as Race Against Starlink Heats Up

MarketDash Editorial Team
13 days ago
Amazon is rolling out its Leo satellite internet service to select business customers, unveiling ultra-fast terminals as it plays catch-up to SpaceX's Starlink in a market expected to hit $40 billion by 2030.

Amazon.com Inc. (AMZN) stock climbed Monday after the company announced it's moving its enterprise-focused satellite internet service toward commercial operations. After years of delays and plenty of skepticism, Amazon Leo (formerly known as Project Kuiper) is finally getting its moment.

With more than 150 satellites orbiting overhead and initial network testing underway, Amazon is launching a preview program that lets select business customers test Leo hardware, software, and network services before a broader rollout next year. This isn't about bringing Netflix to your RV—Amazon designed Leo specifically to deliver reliable, high-speed internet to businesses, government agencies, and organizations operating in places where connectivity is spotty or nonexistent.

The goal is to close critical connectivity gaps across industries like energy, manufacturing, media, and transportation. Think oil rigs, remote mining operations, shipping fleets, and rural infrastructure projects.

Meet the Leo Ultra Terminal

Amazon also pulled the wraps off the final production design of its Leo Ultra terminal, which is basically a sophisticated enterprise-grade phased array antenna that can deliver up to 1 Gbps download speeds and 400 Mbps upload speeds. According to Amazon, that makes it the fastest commercial phased array antenna you can buy.

The Leo Ultra terminal is built to handle whatever nature throws at it—extreme temperatures, heavy precipitation, high winds—and its integrated, no-moving-parts design means you can install it quickly and expect it to keep working in remote or challenging environments. The terminal uses custom Amazon-designed silicon and proprietary RF algorithms to maximize throughput while keeping latency low, which matters a lot if you're trying to do video conferencing, real-time monitoring, or cloud computing from the middle of nowhere.

Here's where things get interesting for enterprise customers: the service connects directly to Amazon Web Services and other cloud or on-premises networks, which means you can transfer private data securely without it ever touching the public internet. Customers can choose Direct to AWS for simplified, low-latency cloud connections, or use Private Network Interconnects to link remote sites directly to data centers. Amazon says this can reduce deployment timelines from months to days.

The company has already signed agreements with customers including JetBlue Airways Corp. (JBLU), Vanu Inc., and Hunt Energy Network. Through the enterprise preview, these customers are testing production hardware and software, helping Amazon refine its offerings before the broader commercial launch. Amazon is shipping both Leo Pro and Leo Ultra units to preview participants and plans to expand the program as it adds coverage and capacity to the network.

Playing Catch-Up in the Satellite Internet Race

As the satellite internet market heats up, Amazon is competing for a piece of what's projected to be a $40 billion market by 2030. But let's be honest—Elon Musk's SpaceX holds a massive early lead. Starlink already operates more than 9,000 satellites in orbit, while Amazon only began deploying its first production units in April after repeated delays and has fewer than 200 satellites aloft so far.

Amazon is still ramping up its constellation, with another batch scheduled to launch on a United Launch Alliance Atlas V rocket in December, according to Bloomberg. It's a long game, and Amazon is clearly behind, but the company isn't exactly known for giving up easily.

The Numbers Behind the Strategy

Bank of America Securities analyst Justin Post highlighted Project Kuiper as a top management growth initiative despite Amazon's cost-focused agenda. Post noted that Amazon launched its first two batches of satellites—54 total—in the second quarter of 2025 and expects an accelerated launch pace in the second half of 2025 and 2026.

The investment required is substantial. Post estimates Amazon could spend $23 billion to build the full 1,618-satellite constellation, excluding consumer equipment costs. He projects near-term expenses of $600 million in the second quarter, $800 million in the third quarter, and $1.1 billion in the fourth quarter of 2025.

Consumer service could begin in late 2025, though timing remains uncertain, with potential capitalization starting in the first quarter of 2026 or later. The market opportunity is huge—Post pointed out that 2.6 billion people worldwide still lack broadband access. If Amazon captures just a 30% consumer share, it could generate $7.1 billion in revenue by 2032.

AMZN Price Action: Amazon.com shares were up 2.34% at $225.85 at the time of publication Monday.