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Louis Navellier's Bold Black Friday Call: Just Two Retail Stocks Worth Owning This Season

MarketDash Editorial Team
11 days ago
Investment veteran Louis Navellier is taking a razor-sharp approach to Black Friday 2025, arguing that only Costco and Walmart deserve attention in retail while the real action shifts to AI software companies and data center infrastructure builders.

Black Friday has arrived, and if you're expecting bullish takes on the entire retail sector, Louis Navellier has some sobering news. The founder and CIO of Navellier & Associates is taking a machete to the investment landscape, arguing that despite forecasts of record holiday revenue, most retail stocks are simply too risky in today's K-shaped economy.

The Two-Stock Strategy

Here's the part that might surprise you: Navellier thinks there are exactly two retailers worth your money right now. Not ten. Not five. Two.

"The only retailers I recommend are Costco Wholesale Corp. (COST) and Walmart Inc. (WMT) due to strong same-store sales growth," Navellier explained in an exclusive conversation about the Black Friday and fourth-quarter outlook. "Consumers need a deal to spend money."

This isn't just portfolio concentration—it's portfolio decimation. The logic, though, makes sense. In an environment where consumers are tightening their belts, the trade-down effect becomes the dominant force. Luxury brands struggle, middle-market mall retailers fight for scraps, and the discount giants with bulk-value propositions build defensive moats. If inflation-weary shoppers are going to spend, they're doing it where their dollars stretch furthest.

Beyond the Checkout Lane: The AI Evolution

Step away from the retail aisles for a moment, because Navellier sees the real action happening elsewhere. The AI trade is maturing, and while Nvidia Corp. (NVDA) should "firm up" in the fourth quarter, leadership is shifting downstream—toward companies actually applying AI technology and those building the infrastructure to support it.

Navellier identified two specific areas primed to reassert leadership:

"These stocks will reassert their leadership, since they were oversold," Navellier noted, steering investors away from a pure hardware focus toward the downstream beneficiaries of the AI boom. It's the classic picks-and-shovels play, updated for the artificial intelligence era.

The China Deflation Factor

Here's where things get interesting. While conventional wisdom suggests tariffs and logistics costs could hammer margins this quarter, Navellier sees the opposite dynamic playing out. China's economic slowdown, he argues, is actually working in America's favor.

"The U.S. is importing deflation from China, so tariffs are no longer causing pricing problems," he explained. It's a contrarian take on global supply chains that suggests pricing power might surprise to the upside.

Where Not to Look: Housing and Logistics

If you're holding housing-related stocks, Navellier has bad news. High ownership costs are creating a "deferral effect" on big-ticket renovations, leaving Home Depot Inc. (HD) and Lowe's Companies Inc. (LOW) in a tough spot until at least Spring 2026.

"Consumers are struggling with high property insurance and other homeownership costs, so they are postponing home improvement spending," he said. When you're stretched thin paying for insurance and property taxes, that kitchen renovation can wait another year.

Logistics providers face similar headwinds, caught in the crossfire of shifting consumer patterns and persistent cost pressures.

The Concentration Play

What's striking about Navellier's approach isn't just what he's recommending—it's what he's excluding. In a market where diversification is typically gospel, he's advocating for extreme concentration. The K-shaped recovery is forcing a divergence so severe that broad market indices miss the point entirely.

The opportunities, according to this framework, cluster in three narrow bands: AI software companies monetizing the technology, infrastructure builders supporting data center expansion, and exactly two discount retailers where price-conscious consumers are consolidating their spending.

Whether this concentration pays off depends on how right Navellier is about the trade-down effect and the maturation of the AI investment cycle. But the thesis is clear: in a bifurcated economy, you can't own everything and expect to win. Sometimes the best portfolio strategy is knowing what to leave out.

Back to News

Louis Navellier's Bold Black Friday Call: Just Two Retail Stocks Worth Owning This Season

MarketDash Editorial Team
11 days ago
Investment veteran Louis Navellier is taking a razor-sharp approach to Black Friday 2025, arguing that only Costco and Walmart deserve attention in retail while the real action shifts to AI software companies and data center infrastructure builders.

Black Friday has arrived, and if you're expecting bullish takes on the entire retail sector, Louis Navellier has some sobering news. The founder and CIO of Navellier & Associates is taking a machete to the investment landscape, arguing that despite forecasts of record holiday revenue, most retail stocks are simply too risky in today's K-shaped economy.

The Two-Stock Strategy

Here's the part that might surprise you: Navellier thinks there are exactly two retailers worth your money right now. Not ten. Not five. Two.

"The only retailers I recommend are Costco Wholesale Corp. (COST) and Walmart Inc. (WMT) due to strong same-store sales growth," Navellier explained in an exclusive conversation about the Black Friday and fourth-quarter outlook. "Consumers need a deal to spend money."

This isn't just portfolio concentration—it's portfolio decimation. The logic, though, makes sense. In an environment where consumers are tightening their belts, the trade-down effect becomes the dominant force. Luxury brands struggle, middle-market mall retailers fight for scraps, and the discount giants with bulk-value propositions build defensive moats. If inflation-weary shoppers are going to spend, they're doing it where their dollars stretch furthest.

Beyond the Checkout Lane: The AI Evolution

Step away from the retail aisles for a moment, because Navellier sees the real action happening elsewhere. The AI trade is maturing, and while Nvidia Corp. (NVDA) should "firm up" in the fourth quarter, leadership is shifting downstream—toward companies actually applying AI technology and those building the infrastructure to support it.

Navellier identified two specific areas primed to reassert leadership:

"These stocks will reassert their leadership, since they were oversold," Navellier noted, steering investors away from a pure hardware focus toward the downstream beneficiaries of the AI boom. It's the classic picks-and-shovels play, updated for the artificial intelligence era.

The China Deflation Factor

Here's where things get interesting. While conventional wisdom suggests tariffs and logistics costs could hammer margins this quarter, Navellier sees the opposite dynamic playing out. China's economic slowdown, he argues, is actually working in America's favor.

"The U.S. is importing deflation from China, so tariffs are no longer causing pricing problems," he explained. It's a contrarian take on global supply chains that suggests pricing power might surprise to the upside.

Where Not to Look: Housing and Logistics

If you're holding housing-related stocks, Navellier has bad news. High ownership costs are creating a "deferral effect" on big-ticket renovations, leaving Home Depot Inc. (HD) and Lowe's Companies Inc. (LOW) in a tough spot until at least Spring 2026.

"Consumers are struggling with high property insurance and other homeownership costs, so they are postponing home improvement spending," he said. When you're stretched thin paying for insurance and property taxes, that kitchen renovation can wait another year.

Logistics providers face similar headwinds, caught in the crossfire of shifting consumer patterns and persistent cost pressures.

The Concentration Play

What's striking about Navellier's approach isn't just what he's recommending—it's what he's excluding. In a market where diversification is typically gospel, he's advocating for extreme concentration. The K-shaped recovery is forcing a divergence so severe that broad market indices miss the point entirely.

The opportunities, according to this framework, cluster in three narrow bands: AI software companies monetizing the technology, infrastructure builders supporting data center expansion, and exactly two discount retailers where price-conscious consumers are consolidating their spending.

Whether this concentration pays off depends on how right Navellier is about the trade-down effect and the maturation of the AI investment cycle. But the thesis is clear: in a bifurcated economy, you can't own everything and expect to win. Sometimes the best portfolio strategy is knowing what to leave out.