The Donald Trump administration is leaning hard into its affordability narrative, cherry-picking some genuine wins on food and housing prices while the broader inflation picture remains messier than the White House would prefer.
Eggs and Housing: The Good News
Agriculture Secretary Brooke Rollins appeared on Fox Business's "Kudlow" to trumpet the administration's focus on bringing down costs for American families. She shared a story about Trump's priorities heading into the new year, recalling the president telling her, "'Brooke, we're not going to have plastic eggs at the Easter Egg Roll at the White House. Go get the price of eggs down.'"
Mission accomplished, apparently. Rollins noted that egg prices have plummeted 86% in nearly 10 months. She emphasized that Trump "has been, as you know, because you know him so well, resolutely focused on making America more affordable again."
Housing costs have also moved in the right direction, dropping nearly 14% since Trump took office. These are real improvements that matter to household budgets.
The Rest of the Grocery Store: Less Cheerful
Here's where things get complicated. While egg prices have cooled and housing costs have declined, plenty of other grocery staples have been climbing. Beef is up 14.7%, bacon has risen 5.8%, and pork is up 1.6%, according to recent consumer price index data. Overall inflation sits at 3%, which is still above the Federal Reserve's 2% target.
Trump has consistently framed affordability concerns as a "voter perception issue," going so far as to call complaints about rising costs a "con job by the Democrats." He recently told Fox News, "I think polls are fake. We have the greatest economy we've ever had."
Trump Declares Himself the 'Affordability President'
On Saturday, President Trump took to Truth Social to tout "Favored Nations Status," claiming it has triggered unprecedented drug price drops. He crowned himself "the Affordability President" in the post.
Treasury Secretary Scott Bessent backed up the president's claims, crediting Trump's deregulation efforts and pro-private sector policies for lowering inflation and raising real incomes.
Democrats Push Back Hard
Not everyone is buying the sunny narrative. Last week, Sen. Elizabeth Warren (D-Mass.) took aim at Trump's economic policies, pointing to rising grocery bills, the weakest seasonal job market in over a decade, and higher electricity costs.
Senate Minority Leader Chuck Schumer (D-N.Y.) painted an even darker picture, saying families are dealing with record-high grocery prices, overwhelmed food banks, and potential SNAP cuts under Republican control. He blamed Trump's tariffs for driving up costs and pledged to fight any cuts to food assistance programs.
Economists are also sounding alarms. Mark Zandi of Moody's Analytics warned of a serious affordability crisis ahead, citing persistent inflation near 3% driven by tariffs, restrictive immigration policies, and ongoing de-globalization trends.
So yes, eggs are cheaper. But the full picture of American affordability remains considerably more complicated than any single data point can capture.