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Mercury Marine Locks Down Two More European Boat Builders With Exclusive Five-Year Deals

MarketDash Editorial Team
6 days ago
Mercury Marine, part of Brunswick Corporation, has renewed exclusive engine supply agreements with Saxdor Yachts and Axopar Boats for another five years, ensuring it remains the sole outboard provider as both companies roll out new models at major boat shows.

Mercury Marine, the propulsion division of Brunswick Corporation (BC), just locked down another decade's worth of business with a pair of European boat builders. The company renewed exclusive engine-supply agreements with Saxdor Yachts and Axopar Boats, each extending for five more years.

The deals ensure Mercury remains the only outboard provider for both manufacturers as they expand their model lineups and debut new releases at major international boat shows. For Mercury, it's a strategic win that solidifies relationships with two growing brands in the premium boat market.

The Saxdor renewal extends a partnership that started roughly six years ago when the yacht brand first entered the market and chose Mercury as its exclusive engine supplier. The agreement gives Saxdor access to Mercury's latest outboard technology and its global service network, which matters when you're selling boats to customers around the world who expect reliable maintenance and support.

"We are thrilled to extend our exclusive partnership with Saxdor," said John Buelow, president of Mercury Marine. "Together, we have achieved remarkable milestones and delivered exceptional products to boating enthusiasts worldwide. This new five-year agreement reaffirms our shared commitment to quality, innovation, and customer satisfaction."

Saxdor showcased its new 400GTS at the 2025 Cannes and Fort Lauderdale International Boat Shows, positioning the model as the latest iteration of its 400 Series—naturally, with Mercury power.

Axopar Stays In The Mercury Family

Mercury also signed a new five-year exclusive deal with Axopar, the Finnish boatmaker whose relationship with Mercury goes back more than a decade. The companies said the agreement supports continued product development and broader sustainability initiatives, though the announcement didn't elaborate on specific environmental goals.

Axopar plans to unveil its new Axopar 38 at the Düsseldorf Boat Show, equipped with twin Mercury 350-horsepower V10 outboards. That's serious power for a 38-foot boat, suggesting the model is designed for performance-minded buyers.

Price Action: BC shares closed 1.24% higher at $66.93 on Monday.

Back to News

Mercury Marine Locks Down Two More European Boat Builders With Exclusive Five-Year Deals

MarketDash Editorial Team
6 days ago
Mercury Marine, part of Brunswick Corporation, has renewed exclusive engine supply agreements with Saxdor Yachts and Axopar Boats for another five years, ensuring it remains the sole outboard provider as both companies roll out new models at major boat shows.

Mercury Marine, the propulsion division of Brunswick Corporation (BC), just locked down another decade's worth of business with a pair of European boat builders. The company renewed exclusive engine-supply agreements with Saxdor Yachts and Axopar Boats, each extending for five more years.

The deals ensure Mercury remains the only outboard provider for both manufacturers as they expand their model lineups and debut new releases at major international boat shows. For Mercury, it's a strategic win that solidifies relationships with two growing brands in the premium boat market.

The Saxdor renewal extends a partnership that started roughly six years ago when the yacht brand first entered the market and chose Mercury as its exclusive engine supplier. The agreement gives Saxdor access to Mercury's latest outboard technology and its global service network, which matters when you're selling boats to customers around the world who expect reliable maintenance and support.

"We are thrilled to extend our exclusive partnership with Saxdor," said John Buelow, president of Mercury Marine. "Together, we have achieved remarkable milestones and delivered exceptional products to boating enthusiasts worldwide. This new five-year agreement reaffirms our shared commitment to quality, innovation, and customer satisfaction."

Saxdor showcased its new 400GTS at the 2025 Cannes and Fort Lauderdale International Boat Shows, positioning the model as the latest iteration of its 400 Series—naturally, with Mercury power.

Axopar Stays In The Mercury Family

Mercury also signed a new five-year exclusive deal with Axopar, the Finnish boatmaker whose relationship with Mercury goes back more than a decade. The companies said the agreement supports continued product development and broader sustainability initiatives, though the announcement didn't elaborate on specific environmental goals.

Axopar plans to unveil its new Axopar 38 at the Düsseldorf Boat Show, equipped with twin Mercury 350-horsepower V10 outboards. That's serious power for a 38-foot boat, suggesting the model is designed for performance-minded buyers.

Price Action: BC shares closed 1.24% higher at $66.93 on Monday.