Marketdash
Back to News

Gen Z Is Bringing Back Walkmans, Vinyl Records, and Apparently Retirement Planning

MarketDash Editorial Team
5 days ago
Robinhood's CEO says the generation known for TikTok and side hustles is now opening Roth IRAs at 19. The cultural shift is backed by data showing nearly half of Gen Z workers are on track for retirement—outpacing both Millennials and Gen X.

There's something funny happening with Gen Z. The same generation that brought back vinyl records and made cassette tapes cool again is now doing something even weirder: planning for retirement before they can legally rent a car.

Robinhood co-founder and CEO Vlad Tenev recently sat down on the "Uncapped with Jack Altman" podcast and dropped an observation that sounds bizarre until you think about it. He pointed to what he called "a broader trend of things that are old and kind of… maybe that your grandparents would use, being cool again." He was talking about Walkmans and vinyl, but then he made the connection: "Now Gen Z's are opening retirement accounts at 19 years old."

Not as a joke. Not because their parents made them. They're just doing it.

The Numbers Actually Back This Up

This isn't just anecdotal. A 2025 Vanguard report found that 47% of Gen Z workers are on track to be financially ready for retirement. That's not only impressive for a generation barely out of college—it's better than Gen X at 41% and Millennials at 42%. And according to Fidelity's latest analysis, 95% of Gen Z IRA contributions are flowing into Roth accounts, which suggests they're thinking decades ahead about tax-free withdrawals in their golden years.

For Tenev, this shift isn't just interesting—it's fundamentally changing how Robinhood operates. "We don't really think of ourselves as a trading app anymore," he said. "The way to describe what we are and what we're increasingly becoming is a financial super app."

He explained that younger users aren't following the old playbook of graduating from trading to investing. Instead, they're creating mental "buckets" for different goals. "They always want to have a little bit, at least, that they're making decisions on," Tenev said, while simultaneously parking long-term money into passive investments like index funds.

Building the Super App

Robinhood now offers more than 10 types of accounts—everything from retirement savings to cash management and even access to human financial advisers. It's part of what Tenev describes as a strategy to "conform to how customers like to use financial products," rather than trying to force them into a particular behavior. The platform now manages $25 billion in retirement assets, which speaks to how seriously this demographic is taking the long game.

But Reality Is More Complicated

Before we declare Gen Z the most financially responsible generation ever, there's a reality check. A 2024 TIAA study found that only 20% of Gen Zers are actually saving for retirement. And a 2025 Bank of America survey noted that more than half of young adults don't have even three months of emergency savings stashed away.

The intention might be there, but economic headwinds are real. Rising rent, persistent inflation, and crushing student debt are making it hard to follow through on those good intentions. The gap between aspiration and execution is still wide.

A Narrative Shift

Even with those caveats, something interesting is happening. A generation often stereotyped as short-sighted and obsessed with instant gratification is quietly thinking about their 60-year-old selves. For parents and grandparents watching 19-year-olds voluntarily open Roth IRAs, it's both surprising and maybe a little reassuring.

Vinyl made a comeback. So did Walkmans. And now, apparently, so has planning for the future—even if that future is four decades away. If Tenev is right, the retro revival isn't just about nostalgia. It's about taking things that worked and making them relevant again, whether that's analog music or compound interest.

Back to News

Gen Z Is Bringing Back Walkmans, Vinyl Records, and Apparently Retirement Planning

MarketDash Editorial Team
5 days ago
Robinhood's CEO says the generation known for TikTok and side hustles is now opening Roth IRAs at 19. The cultural shift is backed by data showing nearly half of Gen Z workers are on track for retirement—outpacing both Millennials and Gen X.

There's something funny happening with Gen Z. The same generation that brought back vinyl records and made cassette tapes cool again is now doing something even weirder: planning for retirement before they can legally rent a car.

Robinhood co-founder and CEO Vlad Tenev recently sat down on the "Uncapped with Jack Altman" podcast and dropped an observation that sounds bizarre until you think about it. He pointed to what he called "a broader trend of things that are old and kind of… maybe that your grandparents would use, being cool again." He was talking about Walkmans and vinyl, but then he made the connection: "Now Gen Z's are opening retirement accounts at 19 years old."

Not as a joke. Not because their parents made them. They're just doing it.

The Numbers Actually Back This Up

This isn't just anecdotal. A 2025 Vanguard report found that 47% of Gen Z workers are on track to be financially ready for retirement. That's not only impressive for a generation barely out of college—it's better than Gen X at 41% and Millennials at 42%. And according to Fidelity's latest analysis, 95% of Gen Z IRA contributions are flowing into Roth accounts, which suggests they're thinking decades ahead about tax-free withdrawals in their golden years.

For Tenev, this shift isn't just interesting—it's fundamentally changing how Robinhood operates. "We don't really think of ourselves as a trading app anymore," he said. "The way to describe what we are and what we're increasingly becoming is a financial super app."

He explained that younger users aren't following the old playbook of graduating from trading to investing. Instead, they're creating mental "buckets" for different goals. "They always want to have a little bit, at least, that they're making decisions on," Tenev said, while simultaneously parking long-term money into passive investments like index funds.

Building the Super App

Robinhood now offers more than 10 types of accounts—everything from retirement savings to cash management and even access to human financial advisers. It's part of what Tenev describes as a strategy to "conform to how customers like to use financial products," rather than trying to force them into a particular behavior. The platform now manages $25 billion in retirement assets, which speaks to how seriously this demographic is taking the long game.

But Reality Is More Complicated

Before we declare Gen Z the most financially responsible generation ever, there's a reality check. A 2024 TIAA study found that only 20% of Gen Zers are actually saving for retirement. And a 2025 Bank of America survey noted that more than half of young adults don't have even three months of emergency savings stashed away.

The intention might be there, but economic headwinds are real. Rising rent, persistent inflation, and crushing student debt are making it hard to follow through on those good intentions. The gap between aspiration and execution is still wide.

A Narrative Shift

Even with those caveats, something interesting is happening. A generation often stereotyped as short-sighted and obsessed with instant gratification is quietly thinking about their 60-year-old selves. For parents and grandparents watching 19-year-olds voluntarily open Roth IRAs, it's both surprising and maybe a little reassuring.

Vinyl made a comeback. So did Walkmans. And now, apparently, so has planning for the future—even if that future is four decades away. If Tenev is right, the retro revival isn't just about nostalgia. It's about taking things that worked and making them relevant again, whether that's analog music or compound interest.