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Stranger Things Season 5 Smashes Netflix Streaming Records: Can Q4 Revenue Follow Suit?

MarketDash Editorial Team
5 days ago
Netflix just set a new streaming record with Stranger Things Season 5, pulling in nearly 60 million views in its first week. With NFL games and premium content lined up through year-end, the company is betting on a blockbuster fourth quarter.

Netflix Inc. (NFLX) just landed its biggest premiere week ever, and the timing couldn't be better. The fifth and final season of Stranger Things dropped on Wednesday, Nov. 26, immediately claiming the crown for the most-watched English-language show premiere in Netflix history, dethroning Wednesday from the top spot.

Record-Breaking Numbers

The numbers tell quite a story. Netflix announced that Stranger Things Season 5 racked up 59.6 million views and 284.2 million hours viewed in its first partial week of streaming. The company took to social media Tuesday to declare: "Stranger Things 5 is the #1 SHOW IN THE WORLD. With 59.6 million views, it also boasts the biggest premiere week ever for an English-language show in the history of Netflix."

The show dominated globally, ranking first in 90 of Netflix's 93 territories and landing in the top 10 across all 93 markets for the week. But here's where it gets interesting: the entire Stranger Things franchise took over Netflix's top 10. All four previous seasons simultaneously ranked among the most-watched English-language shows globally:

  • 3rd: Stranger Things Season 1 – 8.9 million views, 61.0 million hours viewed
  • 5th: Stranger Things Season 4 – 6.1 million views, 79.5 million hours viewed
  • 6th: Stranger Things Season 2 – 5.6 million views, 44.2 million hours viewed
  • 8th: Stranger Things Season 3 – 4.6 million views, 34.7 million hours viewed

According to reports, this marks the third-best viewership for any series premiere week on Netflix, trailing only the second and third seasons of Squid Game.

The growth from Season 4 is particularly striking. When the fourth season premiered, it generated 287 million hours watched in its first week (though Netflix didn't break out viewer counts at the time, estimates suggest around 22 million views). That puts Season 5's first-week viewership up roughly 171% compared to Season 4, though it's worth noting Season 5 had five days in its premiere week versus three days for Season 4.

Can Revenue Records Follow?

Setting viewership records in December is great, but Netflix is really hoping to set a different kind of record when it reports fourth-quarter earnings in 2026. Analysts are expecting the company to post fourth-quarter revenue of $11.96 billion, according to data from Benzinga Pro. That would surpass both last year's fourth-quarter revenue of $10.25 billion and this year's third-quarter record of $11.51 billion.

The third quarter was notable for a couple reasons. Yes, Netflix hit record revenue, but it also narrowly missed analyst estimates for the first time in nine quarters. The company did achieve record advertising revenue and viewership during Q3, benchmarks that could potentially fall in Q4 given the content slate ahead.

And what a slate it is. Stranger Things Season 5 is being released in three parts, creating multiple engagement moments throughout the quarter. Three episodes drop on Dec. 25, with the final episode premiering on Dec. 31. That final episode is even getting a theatrical release in more than 500 movie theaters, including AMC Entertainment Holdings (AMC) locations. All episodes premiere at 8 p.m. ET on their respective release dates.

Christmas Day Football and Beyond

Then there's the NFL. Netflix is streaming two Christmas Day games: the Dallas Cowboys versus the Washington Commanders at 1 p.m. ET, followed by the Detroit Lions versus the Minnesota Vikings at 4:30 p.m. ET. Last Christmas, Netflix's two NFL games averaged 24 million viewers, with 65 million Americans watching at least part of one game during the day.

Do the math: Netflix will have premium content running from 1 p.m. straight through to potentially midnight on Christmas Day, depending on how long those three Stranger Things episodes run. That's the kind of day that drives both subscriber engagement and advertising dollars.

The broader fourth-quarter content lineup that Netflix has been hyping includes Stranger Things, The Diplomat, Nobody Wants This, Frankenstein, A House of Dynamite, Squid Game: The Challenge Season 2, and Wake Up Dead Man: A Knives Out Mystery. The company previously stated, "We can't wait for our members to experience our Q4 slate."

Between the NFL games drawing massive audiences, Stranger Things potentially bringing back lapsed subscribers, and increased adoption of ad-supported subscription tiers, Netflix has multiple levers to pull for fourth-quarter growth. The combination of premium sports content and a cultural phenomenon like Stranger Things could deliver exactly the kind of quarter analysts are forecasting.

Stock Performance

Netflix stock closed Tuesday at $109.35, trading within a 52-week range of $82.11 to $134.12. Shares are up 23.2% year-to-date in 2025, though they remain well below the all-time highs above $134 set back in June. Whether the Stranger Things momentum and Q4 content bonanza can push the stock back toward those peaks remains to be seen, but the streaming giant is certainly setting itself up for a strong finish to the year.

Back to News

Stranger Things Season 5 Smashes Netflix Streaming Records: Can Q4 Revenue Follow Suit?

MarketDash Editorial Team
5 days ago
Netflix just set a new streaming record with Stranger Things Season 5, pulling in nearly 60 million views in its first week. With NFL games and premium content lined up through year-end, the company is betting on a blockbuster fourth quarter.

Netflix Inc. (NFLX) just landed its biggest premiere week ever, and the timing couldn't be better. The fifth and final season of Stranger Things dropped on Wednesday, Nov. 26, immediately claiming the crown for the most-watched English-language show premiere in Netflix history, dethroning Wednesday from the top spot.

Record-Breaking Numbers

The numbers tell quite a story. Netflix announced that Stranger Things Season 5 racked up 59.6 million views and 284.2 million hours viewed in its first partial week of streaming. The company took to social media Tuesday to declare: "Stranger Things 5 is the #1 SHOW IN THE WORLD. With 59.6 million views, it also boasts the biggest premiere week ever for an English-language show in the history of Netflix."

The show dominated globally, ranking first in 90 of Netflix's 93 territories and landing in the top 10 across all 93 markets for the week. But here's where it gets interesting: the entire Stranger Things franchise took over Netflix's top 10. All four previous seasons simultaneously ranked among the most-watched English-language shows globally:

  • 3rd: Stranger Things Season 1 – 8.9 million views, 61.0 million hours viewed
  • 5th: Stranger Things Season 4 – 6.1 million views, 79.5 million hours viewed
  • 6th: Stranger Things Season 2 – 5.6 million views, 44.2 million hours viewed
  • 8th: Stranger Things Season 3 – 4.6 million views, 34.7 million hours viewed

According to reports, this marks the third-best viewership for any series premiere week on Netflix, trailing only the second and third seasons of Squid Game.

The growth from Season 4 is particularly striking. When the fourth season premiered, it generated 287 million hours watched in its first week (though Netflix didn't break out viewer counts at the time, estimates suggest around 22 million views). That puts Season 5's first-week viewership up roughly 171% compared to Season 4, though it's worth noting Season 5 had five days in its premiere week versus three days for Season 4.

Can Revenue Records Follow?

Setting viewership records in December is great, but Netflix is really hoping to set a different kind of record when it reports fourth-quarter earnings in 2026. Analysts are expecting the company to post fourth-quarter revenue of $11.96 billion, according to data from Benzinga Pro. That would surpass both last year's fourth-quarter revenue of $10.25 billion and this year's third-quarter record of $11.51 billion.

The third quarter was notable for a couple reasons. Yes, Netflix hit record revenue, but it also narrowly missed analyst estimates for the first time in nine quarters. The company did achieve record advertising revenue and viewership during Q3, benchmarks that could potentially fall in Q4 given the content slate ahead.

And what a slate it is. Stranger Things Season 5 is being released in three parts, creating multiple engagement moments throughout the quarter. Three episodes drop on Dec. 25, with the final episode premiering on Dec. 31. That final episode is even getting a theatrical release in more than 500 movie theaters, including AMC Entertainment Holdings (AMC) locations. All episodes premiere at 8 p.m. ET on their respective release dates.

Christmas Day Football and Beyond

Then there's the NFL. Netflix is streaming two Christmas Day games: the Dallas Cowboys versus the Washington Commanders at 1 p.m. ET, followed by the Detroit Lions versus the Minnesota Vikings at 4:30 p.m. ET. Last Christmas, Netflix's two NFL games averaged 24 million viewers, with 65 million Americans watching at least part of one game during the day.

Do the math: Netflix will have premium content running from 1 p.m. straight through to potentially midnight on Christmas Day, depending on how long those three Stranger Things episodes run. That's the kind of day that drives both subscriber engagement and advertising dollars.

The broader fourth-quarter content lineup that Netflix has been hyping includes Stranger Things, The Diplomat, Nobody Wants This, Frankenstein, A House of Dynamite, Squid Game: The Challenge Season 2, and Wake Up Dead Man: A Knives Out Mystery. The company previously stated, "We can't wait for our members to experience our Q4 slate."

Between the NFL games drawing massive audiences, Stranger Things potentially bringing back lapsed subscribers, and increased adoption of ad-supported subscription tiers, Netflix has multiple levers to pull for fourth-quarter growth. The combination of premium sports content and a cultural phenomenon like Stranger Things could deliver exactly the kind of quarter analysts are forecasting.

Stock Performance

Netflix stock closed Tuesday at $109.35, trading within a 52-week range of $82.11 to $134.12. Shares are up 23.2% year-to-date in 2025, though they remain well below the all-time highs above $134 set back in June. Whether the Stranger Things momentum and Q4 content bonanza can push the stock back toward those peaks remains to be seen, but the streaming giant is certainly setting itself up for a strong finish to the year.