Netflix Inc. (NFLX) shares took a hit Wednesday after reports surfaced that the streaming behemoth has thrown its hat in the ring to acquire Warner Bros. Discovery Inc.'s (WBD) studios and streaming operations. The proposed deal, structured as a mostly cash offer, has investors hitting the pause button as they digest the potential implications.
The Bundle Strategy
According to Reuters, Netflix's pitch centers on a consumer-friendly angle: bundled access that would cut costs for subscribers. The idea is straightforward enough—pair Netflix with HBO Max, and suddenly you're delivering better value to viewers who are already juggling multiple streaming subscriptions. Sources familiar with the negotiations say this bundling approach is front and center in Netflix's proposal.
But there's another audience Netflix is trying to win over here: regulators. By framing the merger as a cost-cutting move for consumers, Netflix is getting ahead of the obvious question that antitrust officials will ask—does combining two massive subscription services reduce competition and drive up prices? Netflix is essentially saying "actually, we're making things cheaper," which is a clever regulatory play, even if the math remains to be seen.
What's Actually in the Box
If this deal goes through, Netflix would gain access to an absolutely massive content library. We're talking the complete HBO catalog, the Warner Bros. film archive stretching back decades, and all those DC Comics properties that everyone seems determined to reboot every few years. It's a content treasure trove by any measure.
Here's the catch, though: people close to the discussions suggest this wouldn't actually move the needle much on subscriber growth. Why? Because most HBO Max subscribers already have Netflix. You're not exactly fishing in new waters when your target audience is already paying you $15 a month.
Political Headwinds
Beyond the business calculus, Netflix is running into some political turbulence. The Pentagon has criticized certain aspects of Netflix's production slate, while GOP politicians have raised concerns that a merger with Warner Bros. Discovery would concentrate too much power in Netflix's hands and reduce consumer choice. Whether these objections gain traction remains to be seen, but they're adding another layer of complexity to an already complicated deal.
Technical Picture Looks Rough
The stock's chart isn't doing Netflix any favors right now. Shares are trading 9.6% below the 50-day moving average and 8.9% below the 200-day moving average—both signals that point to a bearish trend in the short to medium term. That lack of upward momentum tends to make investors nervous and keeps potential buyers on the sidelines.
Netflix has traded between $82.11 and $134.11 over the past 52 weeks, and the current price sits uncomfortably close to the bottom of that range. That might attract some bargain hunters looking for a deal, but it also raises questions about whether the stock can shake off this recent weakness.
Wednesday's trading volume came in at 31.1 million shares, above the average for this point in the session. Higher volume during a selloff typically signals strong selling pressure, which could mean more pain ahead if the bearish sentiment doesn't let up.
Technical traders are watching support around the recent low of $102.03, with the psychological $100 level serving as another potential floor. On the upside, resistance is likely around $106, where the stock has previously struggled to gain traction.
Price Action: Netflix shares closed down 5.20% at $103.66 on Wednesday, putting the stock roughly 23% below its 52-week highs.