Horizon is on a tear. The firm dropped three more ETFs on Wednesday, marking its 10th, 11th, and 12th launches this year alone. That's an aggressive rollout by any measure, and it signals the company's bet that financial advisors need more specialized tools to navigate markets that can't seem to decide what they want to do next.

The new funds lean heavily on active management, quantitative screening, and tactical risk overlays. Translation: they're trying to be smarter than a basic index fund, with some downside protection sprinkled in.

Three Flavors: Global, Small-Cap, and Safety First

First up is the Horizon International Equity ETF (FRGN), which casts a wide net across developed and emerging markets. The strategy here is flexible stock picking guided by a multi-factor model that weighs value, momentum, quality, volatility, and sentiment. To keep things interesting, the fund also uses put-spread tactics designed to juice returns when markets get jumpy.

Next is the Horizon Small/Mid Cap Core Equity ETF (SMOX), which takes that same multi-factor playbook and applies it to U.S. small and mid-sized companies. The SMID space is notoriously choppy, so SMOX also integrates tactical put spreads with the goal of capturing upside while limiting some of the downside drama.

The third launch is where things get more defensive. The Horizon International Managed Risk ETF (SFTX) has risk management baked directly into its DNA. Unlike FRGN and SMOX, which lean toward growth, SFTX uses Horizon's proprietary "Risk Assist" framework to automatically dial down equity exposure when volatility spikes. When things get rough, the fund shifts assets into U.S. Treasuries or cash equivalents to cushion the blow.

Why It Matters

These three launches bring Horizon's total ETF count to 12 funds, all rolled out in 2025. That's not a slow build—it's a sprint. The firm is clearly trying to position itself as a go-to provider for advisors who want more than passive exposure and are willing to pay for active strategies with built-in risk controls.

Clark Allen, Horizon's head of product, framed the launches as a response to real-world portfolio challenges advisors are facing. The goal, he said, is to create "outcome-oriented building blocks" that do more than just track an index.

Whether these funds deliver on that promise will depend on how well the multi-factor models and risk overlays perform when markets actually test them. But for now, Horizon is making a loud bet that complexity—when packaged properly—can be a feature, not a bug.