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Wedding Budgets Are Basically a Suggestion — 70% of Couples Spend More Than Planned

MarketDash Editorial Team
3 days ago
Nearly 70% of couples exceed their wedding budget, with the average 2025 wedding costing $36,000. From hidden vendor fees to last-minute upgrades, here's what newlyweds-to-be should realistically expect to spend and how to plan for the inevitable overruns.

If you're planning a wedding and think you'll stick to your budget, I have some news for you. Nearly 70% of couples blow past their initial spending plan, according to Zola's First Look Report. The good news? If you know what's coming, you can at least plan for it instead of watching your savings evaporate in real time.

What Weddings Actually Cost in 2025

The average U.S. wedding this year rang in at $36,000, up from around $33,000 in 2024. That covers venue, food, drinks, and creative services like photography. But "average" is doing some heavy lifting here. Some couples pull off weddings for under $10,000, while others cruise past $100,000 without breaking a sweat.

If you're aiming for something around that $36,000 mark, here's where the money actually goes, based on Zola's data:

  • Venue and site fees: $8,573
  • Catering: $6,927
  • Bar services: $5,542
  • Flowers and décor: $6,345
  • Photography: $4,400
  • Videography: $3,993
  • Planning services: $4,047
  • Music and entertainment: $1,567
  • Hair and makeup: $982
  • Cake and desserts: $917

Why Everyone Spends More Than They Planned

Even the most disciplined budgeters end up spending more than expected. It's not just weak willpower. The wedding industry has some structural features that basically guarantee cost creep.

Hidden fees are everywhere. Vendors love adding service charges, gratuities, overtime fees, and delivery or setup charges that weren't in the original quote. What looked like a reasonable photography package suddenly includes an extra $500 for additional hours you didn't know you'd need.

Last-minute upgrades and extras are the other budget killer. More guests show up than you planned for. You upgrade the menu or drink options. Someone convinces you that you need extra floral arrangements. Your photographer suggests adding another hour of coverage. Each decision seems small, but they add up fast.

Location matters more than you think. A wedding in a major city or popular destination can easily cost double what the same event would run in a smaller market. Geography is destiny when it comes to wedding costs.

Planning for 2026 Without Kidding Yourself

If you're just starting to plan, use $36,000 as your baseline, but build in a realistic buffer for surprise costs, upgrades, and vendor add-ons. You're probably going to need it.

Focus your budget on the big-ticket items first — venue, food, bar, décor, and photography. These typically eat up the majority of wedding costs. Once you've locked those down, build in a flex fund for gratuities and extra guests.

Try locking in vendor prices upfront, and add a contingency line to your budget for unexpected extras. If you do end up overshooting your original plan (and you probably will), at least you won't be caught completely off guard.

Back to News

Wedding Budgets Are Basically a Suggestion — 70% of Couples Spend More Than Planned

MarketDash Editorial Team
3 days ago
Nearly 70% of couples exceed their wedding budget, with the average 2025 wedding costing $36,000. From hidden vendor fees to last-minute upgrades, here's what newlyweds-to-be should realistically expect to spend and how to plan for the inevitable overruns.

If you're planning a wedding and think you'll stick to your budget, I have some news for you. Nearly 70% of couples blow past their initial spending plan, according to Zola's First Look Report. The good news? If you know what's coming, you can at least plan for it instead of watching your savings evaporate in real time.

What Weddings Actually Cost in 2025

The average U.S. wedding this year rang in at $36,000, up from around $33,000 in 2024. That covers venue, food, drinks, and creative services like photography. But "average" is doing some heavy lifting here. Some couples pull off weddings for under $10,000, while others cruise past $100,000 without breaking a sweat.

If you're aiming for something around that $36,000 mark, here's where the money actually goes, based on Zola's data:

  • Venue and site fees: $8,573
  • Catering: $6,927
  • Bar services: $5,542
  • Flowers and décor: $6,345
  • Photography: $4,400
  • Videography: $3,993
  • Planning services: $4,047
  • Music and entertainment: $1,567
  • Hair and makeup: $982
  • Cake and desserts: $917

Why Everyone Spends More Than They Planned

Even the most disciplined budgeters end up spending more than expected. It's not just weak willpower. The wedding industry has some structural features that basically guarantee cost creep.

Hidden fees are everywhere. Vendors love adding service charges, gratuities, overtime fees, and delivery or setup charges that weren't in the original quote. What looked like a reasonable photography package suddenly includes an extra $500 for additional hours you didn't know you'd need.

Last-minute upgrades and extras are the other budget killer. More guests show up than you planned for. You upgrade the menu or drink options. Someone convinces you that you need extra floral arrangements. Your photographer suggests adding another hour of coverage. Each decision seems small, but they add up fast.

Location matters more than you think. A wedding in a major city or popular destination can easily cost double what the same event would run in a smaller market. Geography is destiny when it comes to wedding costs.

Planning for 2026 Without Kidding Yourself

If you're just starting to plan, use $36,000 as your baseline, but build in a realistic buffer for surprise costs, upgrades, and vendor add-ons. You're probably going to need it.

Focus your budget on the big-ticket items first — venue, food, bar, décor, and photography. These typically eat up the majority of wedding costs. Once you've locked those down, build in a flex fund for gratuities and extra guests.

Try locking in vendor prices upfront, and add a contingency line to your budget for unexpected extras. If you do end up overshooting your original plan (and you probably will), at least you won't be caught completely off guard.