Dollar Tree, Inc. (DLTR) delivered a quarter that caught Wall Street by surprise, beating analyst estimates for both earnings per share and revenue while raising guidance. Shares responded by hitting new 52-week highs on Thursday, and analysts are lining up to boost their price targets.
The discount retailer's performance has three major investment firms raising their outlooks. Guggenheim analyst John Heinbockel maintained a Buy rating and lifted his price target from $125 to $130. JPMorgan analyst Matthew Boss kept an Overweight rating while bumping his target from $113 to $140. Telsey analyst Joseph Feldman maintained an Outperform rating and increased his target from $130 to $135.
An Unexpected Beat Changes The Narrative
Heinbockel described the earnings beat and guidance raise as "unexpected" in his investor note. The company delivered what he called a "meaningful, gross margin-driven" bottom-line beat for the third quarter, accompanied by a full-year raise that suggests an even stronger fourth-quarter performance ahead.
The analyst noted strong momentum in the final weeks of the quarter, particularly around Halloween. But not everything was perfect. Traffic turned negative during the quarter, and unit share gains for consumables declined. This has been a hot-button issue for investors who worried the company had pushed pricing too aggressively, especially with the tariff-related jump from $1.25 to $1.50.
"That said, management believes that some of this pressure is temporary, attributable to the re-stickering disruption," Heinbockel said.
Discretionary Outpaces Consumables For First Time In Years
Boss from JPMorgan zeroed in on something particularly interesting: discretionary comps rose 4.8%, outpacing consumables at 3.5%. That marked the first time discretionary sales beat consumables since the first fiscal quarter of 2022, signaling a potential shift in consumer behavior.
The retailer also added three million new households as customers in the third quarter, with especially strong growth among higher-income consumers. According to Boss, management reported that October finished strong with traffic strengthening, multi-price-point momentum building, and what they called an "all-time record" Halloween.
The Multi-Price Strategy Is Working
Feldman from Telsey highlighted the company's multi-price point strategy as "gaining traction." Third-quarter results showed strong consumer response to various price points across all income groups, including high-income earners.
"Dollar Tree's focus on increasing the frequency of higher-income households by offering more relevant merchandise, better service level, and sharper-looking stores should help gain a greater share of wallet among this cohort over the next few years," Feldman said.
The Halloween comparison tells the story well: Halloween 2025 items generated around 25% more profit dollars than in 2022, despite selling 10% fewer units during the season. That's the multi-price strategy working exactly as intended.
"We remain encouraged by Dollar Tree's transformation, which is focused on enhancing value, convenience, and discovery," Feldman noted.
The analyst expects the company's strategic plan will drive higher earnings per share growth. Combined with share buybacks and a potential dividend, this could create "an attractive total return for shareholders."
Stock Performance
Dollar Tree shares traded up 1.97% to $115.15 on Thursday after hitting new 52-week highs of $119.21 earlier in the session. Shares are up 53.2% year-to-date, reflecting growing investor confidence in the discount retailer's transformation strategy.