If you're an Australian teenager, your social media accounts are about to disappear. Meta Platforms Inc. (META) has started deactivating Instagram, Facebook, and Threads accounts for users under 16, kicking off what Australia's eSafety Commissioner Julie Inman Grant calls "the first domino" in a global effort to regulate Big Tech.
Why Australia Decided To Go Big
At the Sydney Dialogue cyber summit on Thursday, Inman Grant admitted she initially had doubts about what she called a "blunt-force" approach. But incremental fixes hadn't worked, and she believes the situation has reached a breaking point.
"We've reached a tipping point," she explained. Social media companies run on user data and are built with "harmful, deceptive design features" that even adults can't resist. When grown-ups are struggling with these platforms, what chance do teenagers have?
Inman Grant thinks other governments are watching Australia closely, and she's probably right. Malaysia has already announced that starting January 1, 2026, the minimum age for social media accounts will jump to 16. The country plans to require platforms to verify users' identities through eKYC checks using official documents under its Online Safety Act.
The Mass Lockout Begins
The law officially takes effect December 10, but Meta didn't wait. The company started cutting off underage accounts this week. ByteDance-owned TikTok, Snap Inc.'s (SNAP) Snapchat, and YouTube (owned by Alphabet Inc. (GOOG) (GOOGL)) are also notifying users who've been flagged as under 16.
Earlier this week, YouTube Australia announced that anyone under 16 will be automatically logged out when the Social Media Minimum Age Act goes live. The platform says it's following the rules despite opposing its inclusion in the crackdown. YouTube pointed out that the law will force teens to use the platform without the safety features available to signed-in users, which seems like an odd outcome for legislation meant to protect young people.
The scale here is massive. According to the regulator's estimates, roughly 96% of Australians under 16 have social media accounts. That's more than 1 million teenagers who are about to lose access.
Not Every Platform Made The List
Passed in late 2024, the law requires platforms like Reddit Inc. (RDDT), X, and Twitch to take "reasonable steps" to prevent users under 16 from creating accounts. But Australia's eSafety Commissioner decided certain platforms don't qualify as age-restricted social media and carved out exemptions.
Discord, Roblox, WhatsApp, Google Classroom, Pinterest (PINS), Microsoft Corp's (MSFT) GitHub, and YouTube Kids all get a pass. The reasoning seems to center on whether a platform's primary purpose is social networking, but the distinctions get fuzzy fast. Discord is exempt but Instagram isn't? Roblox gets through but TikTok doesn't?
US Politicians Get Involved
Inman Grant revealed that platforms lobbied hard against the ban, even appealing to the U.S. government for help. She noted the irony of the House Judiciary Committee asking her to testify about what it characterized as Australia's attempt to influence American free speech.
The request itself was a form of "extra-territorial reach," she pointed out. It's a bit rich for U.S. lawmakers to complain about another country regulating how American companies operate within its borders, especially when those same lawmakers regularly haul tech executives to Washington to grill them about their business practices.
What This Means For Tech Companies
Meta shares have gained 10.39% year to date, though the company now faces the challenge of implementing age verification systems across multiple countries if other governments follow Australia's lead. That's not a trivial technical or logistical problem, and it comes with significant privacy implications.
The bigger question is whether Australia's approach actually works. Will it protect teenagers from harmful online content, or will it just push them toward less regulated corners of the internet? Will other countries adopt similar measures, creating a patchwork of age restrictions that platforms struggle to enforce?
For now, Australia is betting that taking a hard line against Big Tech will inspire others to follow. As Inman Grant put it, this is just the first domino. Whether the rest fall remains to be seen.