Shares of Netflix Inc. (NFLX) took a beating Monday after Paramount decided it wasn't going down without a fight in the battle for Warner Bros. Discovery assets.
The Hostile Takeover Play
Paramount has thrown down the gauntlet with a hostile bid to acquire all outstanding shares of Warner Bros. Discovery for $30 each. This isn't just about matching Netflix's offer—it's about rewriting the entire deal structure. Paramount wants the whole enchilada, including Warner Bros.' Global Networks segment, and is betting that its all-cash approach will sail through regulatory approval more smoothly than Netflix's equity-and-cash combo.
The timing here is everything. Just last Friday, Warner Bros. Discovery accepted Netflix's $82.7 billion bid for its Warner Bros. Studios and HBO Max streaming assets. Paramount clearly wasn't ready to accept defeat.
"WBD shareholders deserve an opportunity to consider our superior all-cash offer for their shares in the entire company. Our public offer, which is on the same terms we provided to the Warner Bros. Discovery Board of Directors in private, provides superior value, and a more certain and quicker path to completion," said David Ellison, CEO of Paramount.
The Antitrust Elephant in the Room
Here's where things get interesting. Netflix's proposed acquisition would merge two of the world's largest streaming platforms, and that's raising some serious eyebrows in Washington. President Donald Trump told reporters Sunday that a Netflix-Warner Bros. merger would require review and that he'd be personally involved in the decision, noting it "could be a problem."
Paramount says it submitted six proposals over three months, only to watch Warner Bros. Discovery reportedly ignore them. Now they're taking the offer directly to shareholders.
Why Netflix Shares Are Sliding
The market's reaction to Netflix tells its own story. Beyond Paramount's hostile bid throwing uncertainty into the mix, investors are questioning whether the HBO Max acquisition would actually move the needle on revenue. The concern? Subscription bundling could limit pricing power, and there's significant overlap between the two platforms' subscriber bases. In other words, Netflix might not gain as many new subscribers as hoped because plenty of people already subscribe to both services.
At the time of publication, Netflix shares were trading down 4.22% at $96.02.