Victoria's Secret & Co. (VSCO) shares were quiet on Monday, but last week told a different story. The lingerie retailer jumped after delivering strong earnings, and now the stock is sitting at a fascinating technical crossroads.
Victoria's Secret is testing important long-term resistance, and if it breaks through, we could see a meaningful rally. That's what makes it worth watching right now.
Why Some Price Levels Matter More Than Others
Not all prices are created equal. Some levels act as magnets or barriers, and traders call these support and resistance.
Support is where demand shows up strong enough to absorb all the selling pressure. That's why downtrends often pause or reverse at support levels. Resistance is the opposite: there's enough supply to satisfy all the buyers, which is why rallies tend to stall out.
Here's the interesting part: these levels can hold their significance for months or even years. Traders call this "market memory," and it's exactly what we're seeing with Victoria's Secret.
Victoria's Secret Has Been Stuck Since 2022
Looking at the chart, levels around $48.25 first became resistance for Victoria's Secret in late 2022. The stock has repeatedly bumped up against this ceiling and fallen back ever since.
Why does resistance persist like this? It's partly psychological. When a stock drops after people buy at a certain level, those buyers often feel regret. Some hold onto their losing positions, vowing to sell at breakeven if the price ever recovers. When the stock rallies back to that level, they place their sell orders. If enough people do this, the resistance holds.
What Happens If It Breaks?
Victoria's Secret is back at this resistance point, and this time it might actually break through. That would signal buyers are ready to overpower sellers and push the price above the barrier that's held for nearly three years.
Once the stock climbs above former resistance, something interesting happens. The sellers who were waiting at that level have either sold out or canceled their orders. With that supply gone from the market, buyers have to compete with each other by bidding prices higher to attract new sellers. That competition can fuel a sustained move upward.
Whether Victoria's Secret actually breaks out remains to be seen, but the setup is there. Sometimes the most important trades happen when old barriers finally give way.