Netflix Inc. (NFLX) shares pushed higher Thursday as the streaming giant finds itself in the middle of a corporate drama that could fundamentally redraw the entertainment landscape. The company is defending its $82.7 billion merger agreement with Warner Bros. Discovery Inc. (WBD) against an aggressive hostile counter-bid that's turning this into a proper bidding war.
The Battle Heats Up
Here's where things get interesting. Paramount Skydance Corp CEO David Ellison took his pitch directly to Warner Bros. Discovery shareholders this week during meetings in New York, urging them to reject Netflix's offer. Paramount has launched a hostile $108 billion all-cash tender offer at $30 per share, positioning it as a superior deal that provides better value and a smoother regulatory approval process than Netflix's cash-and-stock proposal.
The competing offers have some notable differences. Netflix's deal values Warner Bros. Discovery at roughly $27.75 per share and comes with strings attached—specifically, it requires the company to spin off linear assets like CNN by 2026. Paramount's bid, by contrast, includes acquiring all assets without requiring divestitures.
Warner Bros. Discovery's board has already approved the Netflix agreement, but that doesn't end the story. Paramount is actively soliciting shareholder tenders before a January 8, 2026 deadline, essentially going over the board's head to appeal directly to shareholders. And right now, those Warner Bros. Discovery investors hold all the leverage.
Regulatory Wildcards
Regulatory risk has become a focal point in this showdown. President Donald Trump recently stated he intends to be "involved" in the federal review of a potential Netflix-Warner Bros. Discovery combination, citing market share concerns. Interestingly, Trump also expressed admiration for Netflix co-CEO Ted Sarandos, adding another layer of uncertainty to how this regulatory review might play out.
What the Numbers Say
Despite the merger drama boosting sentiment, Netflix's technical picture shows some weakness. The stock is trading 15.6% below its 50-day moving average of $111.65 and 16.9% below its 200-day moving average of $113.36, indicating bearish momentum in the medium to long term. However, Netflix's fundamentals remain solid, with a Growth score of 80.34 and a Quality score of 81.31.
Price Action: Netflix shares were up 1.83% at $94.44 at the time of publication Thursday.