Adobe Inc. (ADBE) shares climbed Thursday as Wall Street digested the software giant's fourth-quarter earnings, and analysts seem impressed by what they're seeing.
JPMorgan's take on the results highlights something companies dream about: genuine product stickiness. When your customers keep coming back and spending more, you're doing something right.
The firm maintained its Overweight rating and $520 price target, arguing that Adobe is leveraging deep customer loyalty and rapid AI adoption to drive growth. That's not just analyst speak—the numbers back it up.
The fourth quarter delivered a record number of deals exceeding $1 million. Enterprise customers aren't just maintaining their Adobe subscriptions; they're actively expanding them. In a software market where budget scrutiny is intense, that kind of commitment tells you something about how embedded Adobe's tools have become in workflows.
Then there's the AI story, which is frankly remarkable. JPMorgan notes that "AI-influenced ARR" now represents more than one-third of Adobe's overall business. Even more striking: consumption of generative AI credits across Creative Cloud and Firefly jumped three times quarter-over-quarter. That's not incremental growth—that's acceleration.
JPMorgan considers Adobe shares "materially undervalued" given the company's elite profitability margins and the successful rollout of its AI strategy. When a company combines sticky products with emerging AI momentum, analysts pay attention.
Other Wall Street firms weighed in after the earnings print as well:
- DA Davidson analyst Gil Luria maintained a Buy rating with a $500 price target.
- Jefferies analyst Brent Thill kept his Buy rating but trimmed the price target from $590 to $500.
- Wolfe Research maintained an Outperform rating while lowering the price target from $450 to $440.
- TD Cowen analyst J. Derrick Wood held his Hold rating and reduced the price target from $420 to $400.
- Morgan Stanley analyst Keith Weiss maintained an Equal-Weight rating and lowered the price target from $450 to $425.
The consensus seems clear: Adobe's business fundamentals remain strong, even if some analysts are recalibrating their price expectations. When your AI usage triples in three months and enterprise customers are signing million-dollar-plus deals at record levels, you're building something sustainable.




