RH (RH) delivered a masterclass in market psychology Friday, with shares climbing over 7% despite serving up an earnings miss that would normally send investors running for the exits. Sometimes the market just decides to look on the bright side.
The Numbers Tell a Mixed Story
The luxury home furnishings retailer reported adjusted earnings of $1.71 per share for the third quarter, missing analyst estimates of $2.16 by nearly 21%. That's not a rounding error. But here's where things get interesting: revenue climbed 9% year-over-year to $883.81 million, slightly edging past the Street's expectation of $883.69 million.
CEO Gary Friedman wasn't shy about framing the challenge. In his shareholder letter, he described navigating "the worst housing market in almost 50 years" while dealing with tariff disruptions, yet still achieving "industry-leading growth." The company also showcased improved financial health, generating $83 million in free cash flow during the quarter and trimming inventory by 11% compared to last year.
Guidance Disappoints, But Investors Shrug
The forward-looking picture wasn't exactly rosy. RH projected fourth-quarter revenue between $869 million and $877 million, falling short of the $897 million analysts had penciled in. Wall Street responded predictably: Bank of America's Curtis Nagle slashed his price target to $170, while Telsey Advisory Group trimmed theirs to $185.
Yet by Friday morning, RH shares were trading at $163.04, up 6.35%, as investors apparently decided to focus on revenue momentum and the company's longer-term positioning rather than near-term earnings pressure.
Technical Picture Shows Recovery Road Ahead
The stock still faces technical headwinds. It's trading roughly 4% below its 50-day moving average of $169.21, suggesting the recent rally hasn't fully restored short-term momentum. More significantly, shares remain about 18.6% below the 200-day moving average of $199.65, pointing to a longer bearish trend that may take time to reverse.
Market data shows RH with a Growth score of 28.73 and a Momentum score of 9.56, capturing the tension between fundamental expansion and recent market volatility. For now, at least, investors seem willing to bet on the former.




