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Three Companies Betting Big on Their Own Stock in 2026

MarketDash Editorial Team
1 day ago
Share buybacks are making a comeback as companies reward investors and signal confidence. By reducing share counts, firms boost key metrics and give long-term holders a bigger slice of the pie. Here are three stocks leading the charge.

When companies believe in their own future, they often put their money where their mouth is. And in 2026, that means buying back their own stock.

The logic behind share buybacks is refreshingly straightforward. Instead of pouring every dollar into new projects or increasing dividend payments, companies can repurchase their own shares. This shrinks the total share count, which boosts per-share metrics like earnings and gives existing shareholders a slightly bigger ownership stake in the business.

Think of it this way: when a company's profit gets divided by fewer shares, earnings per share automatically rise. "When a company's profit, or net income, is divided by a smaller number of shares, then earnings per share rise," explained Robert R. Johnson, professor of Finance at Heider College of Business, Creighton University. "Earnings per share are net income divided by the number of shares outstanding. If the number of shares outstanding falls, earnings per share rise."

But buybacks offer something dividends don't: choice. When a company pays a dividend, every shareholder gets cash whether they want it or not. And that cash comes with a tax bill. Buybacks, on the other hand, only benefit shareholders who actively choose to sell. Everyone else just watches their ownership percentage tick up.

"In essence, it is a targeted return on capital," Johnson said. "When a firm pays a dividend, it goes to all shareholders. Some shareholders may want a cash return at that time, and others may not. Some don't want a dividend because dividends are taxable."

The beauty is that everyone wins. Sellers exit willingly, and remaining shareholders automatically own a larger piece of the company. "Those selling are willing sellers, and the remaining shareholders now own a slightly higher percentage of the firm (e.g., if a firm buys back 1% of all outstanding shares, remaining shareholders own 1% more of the firm)," Johnson noted.

Three Buyback Leaders Worth Your Attention

Not every buyback program deserves applause. The best ones are backed by strong cash flows, disciplined capital allocation policies, and a genuine belief that the stock is undervalued. As 2026 shapes up to be another record year for share repurchases, with companies deploying more cash than ever before, three stocks stand out.

These companies have ramped up their buyback programs recently and could make compelling buy-and-hold investments heading into the new year.

Apple Inc.

Year-to-date performance: +10.27%

Apple Inc. (AAPL) is operating at full throttle on the buyback front. The tech giant repurchased $20 billion in stock during its third quarter alone, bringing its fiscal year total to roughly $91 billion as of October 31.

But here's the really impressive number: between spring 2024 and spring 2025, Apple spent nearly $107 billion buying back its own shares. That's not a typo. For long-term investors, this means every quarterly earnings beat gets amplified by a steadily shrinking share base, creating an extra tailwind before you even factor in new iPhone launches or services revenue growth.

The share reduction strategy helps Apple boost earnings per share while increasing ownership percentages for long-term holders. This becomes especially valuable when you remember that Apple continues generating massive cash flow. For investors, Apple's size, stability, and history of disciplined capital returns make it a solid core holding, with buybacks functioning as an automatic value-add mechanism.

"Apple is a good example of companies that mix large authorizations with strong balance sheets and decent valuations," said John Murillo, chief business officer at B2BBroker. "AAPL has authorized over $100 billion this year, has massive free cash flow, and a long track record of reducing share count responsibly, with discipline."

Qualcomm Inc.

Qualcomm Inc. (QCOM) has emerged as another tech heavyweight leaning into share buybacks. The semiconductor company has repurchased 50 million shares since November 2024, returning $7.76 billion in capital to shareholders.

While Qualcomm might not top the absolute dollar charts like Apple, its repurchase activity signals strong confidence in its core chip and licensing businesses, even as the broader economy faces headwinds. For growth-oriented investors who can stomach some cyclicality, Qualcomm offers buyback support combined with exposure to the semiconductor industry, which tends to rebound strongly when tech demand recovers.

The company may lack the flash of the newest AI chipmaker, but its commitment to returning cash suggests management believes the core business has staying power and might be undervalued right now.

"Qualcomm combines dividends with disciplined buybacks, backed by solid cash generation across handsets, automotive, and edge‑AI, so repurchases can amplify per‑share upside when the cycle improves without over‑levering," said Kyle Dunn, a longtime market investor and founder at Commercial Mortgage Guide.

Home Depot

Year-to-date performance: -8.11%

Home Depot (HD) took an aggressive approach to buybacks in 2023, launching a $15 billion stock repurchase program after posting stellar quarterly earnings. However, the company has hit pause on that initiative in 2025, shifting focus toward debt management and maintaining steady dividend payments (currently yielding 2.47%).

At the company's recent Investor and Analyst Day, executives acknowledged the home improvement giant is navigating a short-term market downturn. But they're optimistic about capturing market share and benefiting from long-term growth in home improvement demand, noting that pent-up demand of around $20 billion continues building toward 2026.

"Home Depot has long been a disciplined repurchaser, having reduced its share count by more than 35% over the past decade, supported by strong margins," said Dan Buckley, chief analyst at DayTrading.com.

The Risks Lurking Behind Buybacks

Share buybacks aren't a guaranteed win. Market experts warn that timing and valuation matter enormously.

"If a company repurchases shares at elevated prices and then experiences weaker performance, the return on those buybacks effectively becomes negative," explained Nazzareno Spurio, chief executive officer and financial planner at Pillar Wealth Partners in Vienna, Virginia.

Poor buyback decisions can erode investor confidence in management's capital allocation abilities. "We saw examples of this in the post-pandemic market, when some firms continued buying back stock despite stretched valuations, which magnified the pain when prices corrected in 2022," Spurio noted.

Balance sheet discipline ultimately determines whether a buyback program creates or destroys shareholder value.

Berkshire Hathaway sets the gold standard here, according to Spurio. "Warren Buffett only repurchases shares when they trade below his estimate of intrinsic value, and only while maintaining at least $30 billion in cash. Apple is another strong example," he said. Apple has repurchased roughly $700 billion of its own stock over the past decade, and from August 2015 to August 2025, its share price rose more than 700%, excluding dividends.

"That combination of financial strength, valuation discipline, and consistent capital return has been a powerful driver of long-term outperformance, and it remains a compelling model for other firms," Spurio added.

Back to News

Three Companies Betting Big on Their Own Stock in 2026

MarketDash Editorial Team
1 day ago
Share buybacks are making a comeback as companies reward investors and signal confidence. By reducing share counts, firms boost key metrics and give long-term holders a bigger slice of the pie. Here are three stocks leading the charge.

When companies believe in their own future, they often put their money where their mouth is. And in 2026, that means buying back their own stock.

The logic behind share buybacks is refreshingly straightforward. Instead of pouring every dollar into new projects or increasing dividend payments, companies can repurchase their own shares. This shrinks the total share count, which boosts per-share metrics like earnings and gives existing shareholders a slightly bigger ownership stake in the business.

Think of it this way: when a company's profit gets divided by fewer shares, earnings per share automatically rise. "When a company's profit, or net income, is divided by a smaller number of shares, then earnings per share rise," explained Robert R. Johnson, professor of Finance at Heider College of Business, Creighton University. "Earnings per share are net income divided by the number of shares outstanding. If the number of shares outstanding falls, earnings per share rise."

But buybacks offer something dividends don't: choice. When a company pays a dividend, every shareholder gets cash whether they want it or not. And that cash comes with a tax bill. Buybacks, on the other hand, only benefit shareholders who actively choose to sell. Everyone else just watches their ownership percentage tick up.

"In essence, it is a targeted return on capital," Johnson said. "When a firm pays a dividend, it goes to all shareholders. Some shareholders may want a cash return at that time, and others may not. Some don't want a dividend because dividends are taxable."

The beauty is that everyone wins. Sellers exit willingly, and remaining shareholders automatically own a larger piece of the company. "Those selling are willing sellers, and the remaining shareholders now own a slightly higher percentage of the firm (e.g., if a firm buys back 1% of all outstanding shares, remaining shareholders own 1% more of the firm)," Johnson noted.

Three Buyback Leaders Worth Your Attention

Not every buyback program deserves applause. The best ones are backed by strong cash flows, disciplined capital allocation policies, and a genuine belief that the stock is undervalued. As 2026 shapes up to be another record year for share repurchases, with companies deploying more cash than ever before, three stocks stand out.

These companies have ramped up their buyback programs recently and could make compelling buy-and-hold investments heading into the new year.

Apple Inc.

Year-to-date performance: +10.27%

Apple Inc. (AAPL) is operating at full throttle on the buyback front. The tech giant repurchased $20 billion in stock during its third quarter alone, bringing its fiscal year total to roughly $91 billion as of October 31.

But here's the really impressive number: between spring 2024 and spring 2025, Apple spent nearly $107 billion buying back its own shares. That's not a typo. For long-term investors, this means every quarterly earnings beat gets amplified by a steadily shrinking share base, creating an extra tailwind before you even factor in new iPhone launches or services revenue growth.

The share reduction strategy helps Apple boost earnings per share while increasing ownership percentages for long-term holders. This becomes especially valuable when you remember that Apple continues generating massive cash flow. For investors, Apple's size, stability, and history of disciplined capital returns make it a solid core holding, with buybacks functioning as an automatic value-add mechanism.

"Apple is a good example of companies that mix large authorizations with strong balance sheets and decent valuations," said John Murillo, chief business officer at B2BBroker. "AAPL has authorized over $100 billion this year, has massive free cash flow, and a long track record of reducing share count responsibly, with discipline."

Qualcomm Inc.

Qualcomm Inc. (QCOM) has emerged as another tech heavyweight leaning into share buybacks. The semiconductor company has repurchased 50 million shares since November 2024, returning $7.76 billion in capital to shareholders.

While Qualcomm might not top the absolute dollar charts like Apple, its repurchase activity signals strong confidence in its core chip and licensing businesses, even as the broader economy faces headwinds. For growth-oriented investors who can stomach some cyclicality, Qualcomm offers buyback support combined with exposure to the semiconductor industry, which tends to rebound strongly when tech demand recovers.

The company may lack the flash of the newest AI chipmaker, but its commitment to returning cash suggests management believes the core business has staying power and might be undervalued right now.

"Qualcomm combines dividends with disciplined buybacks, backed by solid cash generation across handsets, automotive, and edge‑AI, so repurchases can amplify per‑share upside when the cycle improves without over‑levering," said Kyle Dunn, a longtime market investor and founder at Commercial Mortgage Guide.

Home Depot

Year-to-date performance: -8.11%

Home Depot (HD) took an aggressive approach to buybacks in 2023, launching a $15 billion stock repurchase program after posting stellar quarterly earnings. However, the company has hit pause on that initiative in 2025, shifting focus toward debt management and maintaining steady dividend payments (currently yielding 2.47%).

At the company's recent Investor and Analyst Day, executives acknowledged the home improvement giant is navigating a short-term market downturn. But they're optimistic about capturing market share and benefiting from long-term growth in home improvement demand, noting that pent-up demand of around $20 billion continues building toward 2026.

"Home Depot has long been a disciplined repurchaser, having reduced its share count by more than 35% over the past decade, supported by strong margins," said Dan Buckley, chief analyst at DayTrading.com.

The Risks Lurking Behind Buybacks

Share buybacks aren't a guaranteed win. Market experts warn that timing and valuation matter enormously.

"If a company repurchases shares at elevated prices and then experiences weaker performance, the return on those buybacks effectively becomes negative," explained Nazzareno Spurio, chief executive officer and financial planner at Pillar Wealth Partners in Vienna, Virginia.

Poor buyback decisions can erode investor confidence in management's capital allocation abilities. "We saw examples of this in the post-pandemic market, when some firms continued buying back stock despite stretched valuations, which magnified the pain when prices corrected in 2022," Spurio noted.

Balance sheet discipline ultimately determines whether a buyback program creates or destroys shareholder value.

Berkshire Hathaway sets the gold standard here, according to Spurio. "Warren Buffett only repurchases shares when they trade below his estimate of intrinsic value, and only while maintaining at least $30 billion in cash. Apple is another strong example," he said. Apple has repurchased roughly $700 billion of its own stock over the past decade, and from August 2015 to August 2025, its share price rose more than 700%, excluding dividends.

"That combination of financial strength, valuation discipline, and consistent capital return has been a powerful driver of long-term outperformance, and it remains a compelling model for other firms," Spurio added.