Twilio Inc. (TWLO) shares pushed higher Tuesday after the cloud communications company announced its first major hockey sponsorship. Twilio is partnering with the LA Kings in a multi-year deal that puts its logo on away helmets and gives it prime exposure across North America's biggest markets.
The Partnership Details
Starting with the 2025-26 regular season and playoffs, Twilio's logo will appear on all Kings away helmets. That's valuable real estate when you consider the team plays in cities like Toronto, Seattle, Las Vegas, Dallas, Boston and New York—all broadcast nationally on television.
The deal, brokered by AEG Global Partnerships, represents Twilio's first venture into North American professional sports sponsorships. But it's not just about slapping a logo on helmets. The Kings will actually use Twilio's customer engagement platform to enhance how they communicate with fans before, during and after games.
Twilio is also planning to leverage the partnership beyond the ice, hosting events and hospitality experiences in select markets. The company will work with the Kings on custom content showcasing how its technology platform works in real-world scenarios.
Technical Picture Looking Strong
Twilio is showing solid technical strength. The stock sits 9.3% above its 20-day simple moving average, 14.6% above its 50-day SMA and 24.4% above its 200-day SMA—all pointing to consistent upward momentum.
The RSI reading of 61.74 sits in neutral territory but is creeping toward overbought levels, suggesting there's still room for gains while keeping an eye on potential pullbacks. The MACD remains above its signal line, which supports the idea that this trend has legs.
Traders should watch two key levels: support at $114.50 and resistance at $152.00. A push toward resistance could trigger a breakout, while a retreat to support might signal consolidation or a reversal. Trading at 82.6% of its 52-week range means Twilio is closer to its highs than lows—a sign of strength, but also a reason to stay alert as it nears resistance.
Overall, the technical setup favors further upside with multiple bullish signals flashing. Just keep those overbought risks in mind.
Price Movement: Twilio shares were up 2.01% at $136.65 at the time of publication Tuesday.