Meta Platforms Inc. (META) announced Tuesday that it's rolling out SAM Audio, a new artificial intelligence tool designed to make audio editing feel less like rocket science and more like, well, clicking a few buttons.
The company wants to let everyday users quickly isolate or remove specific sounds from audio or video without needing to know what a compressor or EQ curve is. With SAM Audio, you can separate voices, music, or background noise using straightforward instructions. Remove traffic noise from a video? Done. Isolate a singer's voice from the instrumental track? Easy. Clean up that podcast recording where your neighbor decided to mow the lawn? A few clicks.
Meta built the tool to work intuitively, matching how people naturally think about and identify sounds rather than forcing them to learn technical audio engineering concepts.
Replacing the Audio Editing Toolbox With One Simple System
Meta says SAM Audio is meant to replace the collection of single-purpose audio editing tools that currently clutter the market. Instead of needing one app for noise reduction, another for voice isolation, and a third for music separation, you get one system that handles multiple tasks.
The company believes this approach will democratize high-quality audio editing for creators, musicians, podcasters, filmmakers, and researchers who don't have professional studio setups or formal training.
SAM Audio fits into Meta's broader push to support creative work across multiple formats. Users can experiment with the tool through Meta's online playground, and the company has also made it available for download so developers and creators can tinker with it further.
By launching SAM Audio, Meta is signaling that its AI ambitions extend beyond images and video into the sound realm, aiming to make audio editing faster and more accessible to a much wider audience.
The Bigger Picture: Big Tech's AI Audio Race
Meta isn't alone in this space. The tech giants are all racing to crack AI-powered audio tools.
In June 2025, Alphabet Inc. (GOOGL) YouTube shared plans to integrate Google's Veo 3 AI tool into Shorts, enabling creators to generate videos complete with sound effects, background noise, and dialogue. The goal is making AI-powered content creation more immersive and engaging.
Back in October 2024, Meta itself launched Movie Gen, an AI-powered tool that lets creators generate and edit video while simultaneously creating audio from simple text prompts.
In April 2024, OpenAI launched Voice Engine, an AI tool that can clone a person's voice using just 15 seconds of audio. The company emphasized responsible use to prevent misuse while supporting legitimate applications like reading assistance, translation, and helping patients who've lost their voice retain their ability to communicate.
AI sound tools are automating and improving audio production across industries, from media to healthcare to security. They boost efficiency, expand accessibility, and unlock creative possibilities that weren't feasible with traditional editing methods.
Financial Discipline Amid AI Spending Concerns
Meta stock has gained over 11% year-to-date, though investor concerns about the company's AI and metaverse spending have created some turbulence. Forecasts for higher capital expenditures have overshadowed strong results from Meta's core advertising business, and growing Reality Labs losses have added downward pressure.
Wall Street analysts are viewing Meta's proposed 30% cut to its 2026 metaverse budget as a smart move for financial discipline.
JPMorgan's Doug Anmuth noted the reduction could save up to $5 billion, potentially trimming 11,000 to 13,000 jobs, while still maintaining earnings per share growth, operating income, and cash flow.
Bank of America Securities' Justin Post said the cuts may free $6 to $6.5 billion in Reality Labs and another $10 billion across other units, enabling Meta to continue investing heavily in AI infrastructure and data centers without alarming investors about runaway spending.
The message seems clear: Meta is willing to scale back on the metaverse vision to fund its AI ambitions, and the market is responding positively to that trade-off.
META Price Action: Meta Platforms (META) shares were up 0.40% at $650.12 at the time of publication on Tuesday.