Nothing says "we hear you" quite like a sudden price cut after months of angry feedback. FIFA announced Tuesday that it will offer $60 tickets for every match at the 2026 World Cup, including the final, after facing mounting criticism over what fans called absurdly high prices.
The tournament will be held across the U.S., Canada, and Mexico, and FIFA has already received 20 million ticket requests. That's a lot of people wanting to watch soccer, which makes sense given it's the biggest sporting event on the planet.
Who Gets the Cheap Seats?
These aren't exactly free-for-all tickets. FIFA says the "Supporter Entry Tier" pricing is "designed to further support travelling fans following their national teams across the tournament." Translation: They're going to national federations, who will hand them out to loyal fans with a track record of attending matches.
The catch? We're talking hundreds of these tickets per game, not thousands. So while $60 is a significant discount, you'll need to have earned your stripes as a dedicated supporter to snag one.
The Pricing Drama
The backlash had been building for months, particularly from European fans. Last week, Football Supporters Europe flat-out accused FIFA of charging "extortionate" prices that would lock out regular supporters. Hard to argue when the original lowest-priced tickets ranged from $120 to $265 for group-stage matches not involving the host countries.
That pricing felt especially ridiculous considering the hosts had earlier promised hundreds of thousands of tickets at $21. What happened to those?
Economic Reality Check
The price reduction comes amid broader questions about whether hosting the World Cup is actually good business. Sure, millions of visitors will flood U.S. cities from Los Angeles to New York in 2026, but economists remain skeptical about the lasting impact.
Research consistently shows that World Cup economic benefits are fleeting and narrowly focused on specific sectors. Meanwhile, stadium upgrades and infrastructure investments often cost more than the event generates. Much of the spending isn't new economic activity—it's just shifted around. And guess who typically foots the bill? Governments, meaning taxpayers.
At least now some actual fans might be able to afford to go.