Here's a radical holiday gift idea: something that won't need batteries, won't break by New Year's, and won't end up in a donation bin by summer. We're talking about stock—actual ownership in real businesses that kids recognize and use every day.
Giving shares to young people isn't just about the potential financial upside (though that's nice too). It's about making abstract economic concepts suddenly click. When a kid owns a piece of the company behind their favorite video game or streaming service, the stock market stops being some mysterious adult thing and becomes something they can actually understand.
How to Actually Do This: Custodial Accounts
The mechanics are straightforward. You'll use a custodial brokerage account, typically structured as a UTMA or UGMA account. An adult manages the account as the custodian, but here's the catch: the assets legally belong to the minor from day one.
When the child hits adulthood—usually 18 or 21, depending on which state you're in—control of the entire account transfers to them. Everything. The growth, the dividends, all of it. Think of it as a financial time capsule that could genuinely benefit them for decades.
What to Buy: Go With What They Know
The secret to engaging young investors is simple: buy companies they already interact with constantly. The connection between "I use this" and "I own this" makes everything real.
Roblox Corp. (RBLX) and Netflix Inc. (NFLX) are perfect if your kid spends weekends gaming or binge-watching shows. Suddenly they're not just consumers—they're part owners of the business ecosystem they're already participating in.
Walt Disney Co. (DIS) might be the ultimate first stock. The movies, the characters, the theme parks—it all creates an immediate, visceral connection. Kids get Disney in a way they might not get, say, enterprise software.
Nike Inc. (NKE) works brilliantly too. Next time they lace up their sneakers, you can remind them they own a piece of the brand on their feet. That's powerful stuff for a young mind trying to understand how capitalism actually works.
McDonald's Corp. (MCD) bridges the gap between buying a Happy Meal and understanding that someone owns the restaurant serving it. Classic, recognizable, and pays dividends—which we'll get to in a second.
The Real Education: What Kids Actually Learn
This isn't just about throwing money at the market and hoping it grows. The gift comes with some genuinely valuable lessons built in.
Fractional shares have changed the game completely. One share of Netflix costs nearly $100, but most modern brokerages let you buy fractional shares for as little as $5. That means a kid can own a slice of almost any company, regardless of the share price. It also teaches them that regular investing in small amounts actually adds up over time—a lesson many adults never learn.
Dividends are where things get really interesting. Companies like McDonald's pay out a portion of their profits directly to shareholders. Showing a child that they earned money just for holding a stock—literally passive income—is a powerful introduction to how wealth compounds. A few cents might not sound like much, but the concept is everything.
Long-term thinking becomes tangible when you pick stocks with solid fundamentals and help kids understand that daily price swings don't matter much. Markets go up and down constantly, but quality companies tend to grow over years and decades. That's the mindset that actually builds wealth, and getting it ingrained early is incredibly valuable.
Why This Actually Matters
The stocks are just the wrapping paper. Financial literacy is the actual gift. Early exposure to investing doesn't just teach kids about money—it builds an entire framework for understanding how businesses work, how wealth grows, and how patience pays off.
That mindset is worth exponentially more than whatever dollar amount you put into the account initially. And unlike most holiday gifts, this one might actually change how they think about money for the rest of their lives.