Serve Robotics Inc. (SERV) caught Wall Street's attention Thursday, with shares climbing after Oppenheimer analyst Colin Rusch kicked off coverage with an enthusiastic take on the autonomous delivery company.

What's Behind the Rally: Rusch initiated coverage with an Outperform rating and set a $20 price target, which would represent roughly double where shares are currently trading. That's the kind of call that gets investors' attention.

The analyst dubbed Serve Robotics a "Physical AI pioneer" in last-mile delivery, pointing to something that matters more than you might think: the company's treasure trove of data from navigating complex sidewalk environments. According to Investing.com, Oppenheimer believes this data leadership translates into more efficient hardware and software design.

Here's why that matters. The firm argues these advantages create structural cost benefits and faster learning cycles compared with competitors, giving Serve a meaningful edge in the autonomous delivery market. In an industry where everyone's racing to perfect robotic delivery, having better data means learning faster and spending less.

The company's recent performance backs up some of the optimism. Serve reported a 210% year-over-year revenue increase in third-quarter 2025 and has already deployed more than 2,000 autonomous delivery robots across multiple U.S. cities. The expansion plan continues into early 2026 with additional markets on the roadmap.

The Trading Action

At the time of writing, Serve shares were trading 4.51% higher at $9.99. If Oppenheimer's price target plays out, investors who buy at current levels would be looking at a nice return as the autonomous delivery story unfolds.