Sometimes the best way forward is knowing when to hand over the keys. Krispy Kreme, Inc. (DNUT) announced Friday that it's selling its entire Japan operation to Unison Capital, a move that sent shares climbing as investors welcomed the debt-slashing strategy.
The deal marks a significant milestone for the doughnut chain, representing its first international refranchising agreement since unveiling a broader turnaround plan back in August. It's basically the corporate equivalent of Marie Kondo-ing your business: if it doesn't spark cash flow, thank it and let someone else run it.
Krispy Kreme expects to pocket approximately $65 million from the transaction, though the final number depends on how Japan performs in fiscal year 2025. The company plans to use those proceeds to strengthen its balance sheet and create more financial breathing room, which is Wall Street speak for paying down debt and giving management more flexibility to operate.
Two Decades in Tokyo
The Japan business isn't some failed experiment that Krispy Kreme is quietly shuttering. The company actually celebrated 20 years of operations in the country, having first opened shop in Tokyo's bustling Shinjuku district. Since then, the brand expanded throughout major urban centers like Tokyo and Osaka, building a network of company-operated stores and delivery access points.
But longevity doesn't always equal strategic fit. As Krispy Kreme refocuses its operations, it's opting to hand the reins to Unison Capital, a private equity firm that specializes in consumer, healthcare, and business services investments across Japan and South Korea. Unison's portfolio already includes restaurant, beverage, and specialty retail brands, so they're not exactly strangers to the food business.
What Management Is Saying
"We are pleased to announce our first international refranchising agreement since launching our turnaround plan in August," said Josh Charlesworth, Krispy Kreme's chief executive officer. "The sale of our Japan business is an important step in advancing our refranchising initiative."
Translation: this is the first domino, not the only one. Expect more refranchising moves as Krispy Kreme continues reshaping its global footprint.
Tatsuya Hayashi, co-founder and managing partner of Unison Capital, struck an optimistic tone about the acquisition. "We are excited to assume ownership of Krispy Kreme's operations in Japan," Hayashi said, highlighting the brand's long-term growth potential in the market.
The transaction is scheduled to close during the first quarter of fiscal 2026, giving both parties time to dot the i's and glaze the doughnuts on the deal.
DNUT Price Action: Krispy Kreme shares were up 1.29% at $4.69 during premarket trading on Friday.




