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Roomba's Fall: iRobot Founder Says Chinese Rivals and Regulatory Roadblocks Sealed the Company's Fate

MarketDash Editorial Team
8 hours ago
iRobot's co-founder Colin Angle points to Chinese competition and a failed Amazon acquisition as the culprits behind the Roomba maker's bankruptcy filing and subsequent takeover by China-based Picea Robotics.

The company that made vacuum cleaners cool is now officially bankrupt. iRobot Corp. (IRBT), the maker of the iconic Roomba robotic vacuum, filed for Chapter 11 bankruptcy last week, marking a stunning reversal for a company that once defined the consumer robotics category.

Co-founder Colin Angle isn't mincing words about what went wrong. Speaking on The New York Times' Hard Fork podcast, he pointed squarely at Chinese competitors who enjoyed what he called an unfair advantage, along with regulatory hurdles that ultimately doomed the company's rescue plan.

The Playing Field Wasn't Level

Angle, who launched iRobot back in 1990 at MIT's Artificial Intelligence Lab, explained that Chinese rivals had something his company desperately needed but couldn't access: their home market. "It's certainly the advent of this new type of competitor, the Chinese fast follower who had access to the Chinese marketplace, which iRobot effectively did not," Angle said.

He wasn't done. "I also think that the marketplace was not a level playing field," he added, referring to the incentives and consumer discounts China used to boost domestic manufacturers.

This matters because Roomba wasn't some flash-in-the-pan product. After launching in 2002, it became a genuine household name and helped create the entire consumer robotics industry. iRobot's revenue peaked at nearly $1.6 billion in 2021. But brands like Roborock steadily chipped away at that dominance, backed by government support and a massive protected market.

When Amazon Walked Away

The other major blow came when regulators blocked Amazon's proposed $1.7 billion acquisition of iRobot over antitrust concerns. The deal collapsed in early 2024, taking iRobot's financial lifeline with it. "It's a cage match, and it certainly got hard, and it got increasingly competitive," Angle said.

Now, in a twist of irony, the company will be acquired by China-based Picea Robotics, which happens to be both iRobot's primary manufacturer and lender. The American robotics pioneer is becoming Chinese-owned.

China's Robotics Advantage Goes Beyond Vacuums

The competitive pressure extends well beyond household cleaning devices. Last week, Elon Musk praised Chinese-made Unitree robots after videos surfaced of them doing flips and synchronized dance routines with singer Wang Leehom at a Chengdu concert, calling the display "impressive."

Here's what makes this significant: In May, Unitree sold about 23,700 low-cost robot dogs. That might sound like a novelty, but it's actually a data collection strategy. Each unit gathers real-world movement information that's invaluable for training humanoid robots.

ARK Invest futurist Brett Winton noted this scale gives China a strategic edge over U.S. developers like Tesla, Figure AI and Apptronik. The data helps robots learn to navigate buildings, narrow walkways and uneven terrain. When you're building the robots of the future, having tens of thousands of units collecting real-world data in diverse environments is a massive advantage.

It's a sobering reminder that competitive advantages in technology don't just come from innovation. Sometimes they come from market access, government support, and the ability to deploy at scale.

Back to Stock Market News

Roomba's Fall: iRobot Founder Says Chinese Rivals and Regulatory Roadblocks Sealed the Company's Fate

MarketDash Editorial Team
8 hours ago
iRobot's co-founder Colin Angle points to Chinese competition and a failed Amazon acquisition as the culprits behind the Roomba maker's bankruptcy filing and subsequent takeover by China-based Picea Robotics.

The company that made vacuum cleaners cool is now officially bankrupt. iRobot Corp. (IRBT), the maker of the iconic Roomba robotic vacuum, filed for Chapter 11 bankruptcy last week, marking a stunning reversal for a company that once defined the consumer robotics category.

Co-founder Colin Angle isn't mincing words about what went wrong. Speaking on The New York Times' Hard Fork podcast, he pointed squarely at Chinese competitors who enjoyed what he called an unfair advantage, along with regulatory hurdles that ultimately doomed the company's rescue plan.

The Playing Field Wasn't Level

Angle, who launched iRobot back in 1990 at MIT's Artificial Intelligence Lab, explained that Chinese rivals had something his company desperately needed but couldn't access: their home market. "It's certainly the advent of this new type of competitor, the Chinese fast follower who had access to the Chinese marketplace, which iRobot effectively did not," Angle said.

He wasn't done. "I also think that the marketplace was not a level playing field," he added, referring to the incentives and consumer discounts China used to boost domestic manufacturers.

This matters because Roomba wasn't some flash-in-the-pan product. After launching in 2002, it became a genuine household name and helped create the entire consumer robotics industry. iRobot's revenue peaked at nearly $1.6 billion in 2021. But brands like Roborock steadily chipped away at that dominance, backed by government support and a massive protected market.

When Amazon Walked Away

The other major blow came when regulators blocked Amazon's proposed $1.7 billion acquisition of iRobot over antitrust concerns. The deal collapsed in early 2024, taking iRobot's financial lifeline with it. "It's a cage match, and it certainly got hard, and it got increasingly competitive," Angle said.

Now, in a twist of irony, the company will be acquired by China-based Picea Robotics, which happens to be both iRobot's primary manufacturer and lender. The American robotics pioneer is becoming Chinese-owned.

China's Robotics Advantage Goes Beyond Vacuums

The competitive pressure extends well beyond household cleaning devices. Last week, Elon Musk praised Chinese-made Unitree robots after videos surfaced of them doing flips and synchronized dance routines with singer Wang Leehom at a Chengdu concert, calling the display "impressive."

Here's what makes this significant: In May, Unitree sold about 23,700 low-cost robot dogs. That might sound like a novelty, but it's actually a data collection strategy. Each unit gathers real-world movement information that's invaluable for training humanoid robots.

ARK Invest futurist Brett Winton noted this scale gives China a strategic edge over U.S. developers like Tesla, Figure AI and Apptronik. The data helps robots learn to navigate buildings, narrow walkways and uneven terrain. When you're building the robots of the future, having tens of thousands of units collecting real-world data in diverse environments is a massive advantage.

It's a sobering reminder that competitive advantages in technology don't just come from innovation. Sometimes they come from market access, government support, and the ability to deploy at scale.