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Tesla's European Struggle Deepens as BYD Gains Ground with Triple-Digit Growth

MarketDash Editorial Team
8 hours ago
Tesla's European sales dropped nearly 12% in November, marking a concerning 28% year-to-date decline, while Chinese rival BYD posted impressive 221% growth in the same market.

Tesla Inc. (TSLA) is having a rough time in Europe, and the numbers tell a story that's hard to spin positively. The EV maker sold 22,801 units in November, down 11.8% from the 25,840 units it moved during the same month last year, according to data released Tuesday by the European Automobile Manufacturers' Association.

The Year-to-Date Picture Looks Even Worse

Zoom out from November, and things get more concerning. Tesla's year-to-date sales from January through November totaled 203,382 units, representing a steep 28% decline from the 282,335 units sold during the same period last year. That's not a minor dip—it's a significant slide that demands attention.

Tesla appears to be taking action. Reports suggest the company is planning to launch its China-exclusive Model Y L in the European market, presumably hoping the larger variant will resonate with European buyers. The company is also eyeing expansion of its Full Self-Driving service across the region, though regulatory hurdles remain.

Meanwhile, BYD's Growth Story Continues

While Tesla struggles, BYD Co. Ltd. (BYDDY) (BYDDF) is writing a very different narrative. The Chinese automaker sold 21,133 vehicles in Europe during November, representing a staggering 221.8% surge from last year's 6,568 units. Year-to-date, BYD's European sales reached 159,869 units, marking a 276% increase.

BYD's momentum isn't new—the company sold 17,470 units in Europe during October, a 206.8% jump from the prior year. The automaker is also plotting further expansion, planning to introduce its Japanese 'Kei' car to the European market pending regulatory approval for the E-car class in the region.

The UK has emerged as particularly fertile ground for BYD. Back in September, it became the automaker's largest market outside China, with 11,271 vehicles sold, underscoring just how aggressively BYD is gaining traction in European markets.

The Broader European EV Landscape

It's worth noting that electrified vehicles overall—including EVs, plug-in hybrids, and traditional hybrids—captured almost 63% of the European market year-to-date, according to the data. Hybrid vehicles led the charge, capturing over 34.6% of market share in the region. The European market is clearly embracing electrification, which makes Tesla's decline all the more notable.

Price Action: TSLA shares climbed 1.56% to $488.73 at market close, then added another 0.26% in after-hours trading to reach $489.99.

Back to Stock Market News

Tesla's European Struggle Deepens as BYD Gains Ground with Triple-Digit Growth

MarketDash Editorial Team
8 hours ago
Tesla's European sales dropped nearly 12% in November, marking a concerning 28% year-to-date decline, while Chinese rival BYD posted impressive 221% growth in the same market.

Tesla Inc. (TSLA) is having a rough time in Europe, and the numbers tell a story that's hard to spin positively. The EV maker sold 22,801 units in November, down 11.8% from the 25,840 units it moved during the same month last year, according to data released Tuesday by the European Automobile Manufacturers' Association.

The Year-to-Date Picture Looks Even Worse

Zoom out from November, and things get more concerning. Tesla's year-to-date sales from January through November totaled 203,382 units, representing a steep 28% decline from the 282,335 units sold during the same period last year. That's not a minor dip—it's a significant slide that demands attention.

Tesla appears to be taking action. Reports suggest the company is planning to launch its China-exclusive Model Y L in the European market, presumably hoping the larger variant will resonate with European buyers. The company is also eyeing expansion of its Full Self-Driving service across the region, though regulatory hurdles remain.

Meanwhile, BYD's Growth Story Continues

While Tesla struggles, BYD Co. Ltd. (BYDDY) (BYDDF) is writing a very different narrative. The Chinese automaker sold 21,133 vehicles in Europe during November, representing a staggering 221.8% surge from last year's 6,568 units. Year-to-date, BYD's European sales reached 159,869 units, marking a 276% increase.

BYD's momentum isn't new—the company sold 17,470 units in Europe during October, a 206.8% jump from the prior year. The automaker is also plotting further expansion, planning to introduce its Japanese 'Kei' car to the European market pending regulatory approval for the E-car class in the region.

The UK has emerged as particularly fertile ground for BYD. Back in September, it became the automaker's largest market outside China, with 11,271 vehicles sold, underscoring just how aggressively BYD is gaining traction in European markets.

The Broader European EV Landscape

It's worth noting that electrified vehicles overall—including EVs, plug-in hybrids, and traditional hybrids—captured almost 63% of the European market year-to-date, according to the data. Hybrid vehicles led the charge, capturing over 34.6% of market share in the region. The European market is clearly embracing electrification, which makes Tesla's decline all the more notable.

Price Action: TSLA shares climbed 1.56% to $488.73 at market close, then added another 0.26% in after-hours trading to reach $489.99.

    Tesla's European Struggle Deepens as BYD Gains Ground with Triple-Digit Growth - MarketDash News