Marketdash

Trump's Name on Everything: Lawsuits Mount as Rebranding Campaign Sparks Legal Battles

MarketDash Editorial Team
18 hours ago
President Trump's campaign to attach his name to federal institutions, national parks, and immigration programs is triggering lawsuits and fierce opposition from lawmakers and advocacy groups who say he's overstepping legal boundaries.

If you're keeping score at home, President Donald Trump is currently attempting to put his name on roughly everything the federal government touches. We're talking performing arts centers, peace institutes, immigration visas, and national park passes. And predictably, the lawyers are getting involved.

The Kennedy Center Gets a New Hyphenated Name

The most high-profile fight centers on the John F. Kennedy Center for the Performing Arts, where Trump's handpicked board voted last week to rename the venue "The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts." That's quite a mouthful, and the White House is calling it a bipartisan tribute.

Rep. Joyce Beatty (D-Ohio), an ex officio trustee, isn't buying it. She's filed a lawsuit arguing that federal law specifically designates the venue as a memorial to President John F. Kennedy, and that only Congress has the authority to change its name. According to The Hill, Beatty says she was muted during the board meeting and prevented from objecting to the vote.

Peace Institute Becomes Latest Battlefield

Over at the United States Institute of Peace, things have gotten equally messy. Trump's State Department recently slapped his name above the building's existing inscription and started calling it the "Donald J. Trump Institute of Peace," even though a court battle over control of the congressionally funded institution is still underway.

Here's where it gets interesting: a federal judge already ruled that the administration's takeover was a "gross usurpation of power." But an appeals court stayed that decision, leaving the building under administration control while the case winds through the system. Lawyers for the ousted leadership say the new branding "adds insult to injury," according to the Associated Press.

From Visa Programs to Park Passes

The naming campaign doesn't stop at buildings. Trump's also pushing a "Trump Gold Card" investor visa program that would offer a multi-million-dollar fast track to U.S. citizenship. Civil rights and environmental groups are warning this could transform immigration into a pay-to-enter scheme, and lawsuits are likely if the program bypasses existing legal protections.

Then there's the national parks situation. The Center for Biological Diversity has already sued to block plans for putting Trump's face on the 2026 "America the Beautiful" annual pass. Their argument? Federal law requires the pass to display the winning photo from Glacier National Park's official contest, not a politician's portrait.

Trump's allies say critics are overreacting. They argue the renamings simply recognize his achievements on peace, culture, and economic growth. The White House has framed the USIP rebrand as honoring "the greatest dealmaker in our nation's history," while Trump has celebrated the Trump-Kennedy Center as proof of "unequivocal bipartisan support" for American arts. Whether judges agree remains to be seen.

Trump's Name on Everything: Lawsuits Mount as Rebranding Campaign Sparks Legal Battles

MarketDash Editorial Team
18 hours ago
President Trump's campaign to attach his name to federal institutions, national parks, and immigration programs is triggering lawsuits and fierce opposition from lawmakers and advocacy groups who say he's overstepping legal boundaries.

If you're keeping score at home, President Donald Trump is currently attempting to put his name on roughly everything the federal government touches. We're talking performing arts centers, peace institutes, immigration visas, and national park passes. And predictably, the lawyers are getting involved.

The Kennedy Center Gets a New Hyphenated Name

The most high-profile fight centers on the John F. Kennedy Center for the Performing Arts, where Trump's handpicked board voted last week to rename the venue "The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts." That's quite a mouthful, and the White House is calling it a bipartisan tribute.

Rep. Joyce Beatty (D-Ohio), an ex officio trustee, isn't buying it. She's filed a lawsuit arguing that federal law specifically designates the venue as a memorial to President John F. Kennedy, and that only Congress has the authority to change its name. According to The Hill, Beatty says she was muted during the board meeting and prevented from objecting to the vote.

Peace Institute Becomes Latest Battlefield

Over at the United States Institute of Peace, things have gotten equally messy. Trump's State Department recently slapped his name above the building's existing inscription and started calling it the "Donald J. Trump Institute of Peace," even though a court battle over control of the congressionally funded institution is still underway.

Here's where it gets interesting: a federal judge already ruled that the administration's takeover was a "gross usurpation of power." But an appeals court stayed that decision, leaving the building under administration control while the case winds through the system. Lawyers for the ousted leadership say the new branding "adds insult to injury," according to the Associated Press.

From Visa Programs to Park Passes

The naming campaign doesn't stop at buildings. Trump's also pushing a "Trump Gold Card" investor visa program that would offer a multi-million-dollar fast track to U.S. citizenship. Civil rights and environmental groups are warning this could transform immigration into a pay-to-enter scheme, and lawsuits are likely if the program bypasses existing legal protections.

Then there's the national parks situation. The Center for Biological Diversity has already sued to block plans for putting Trump's face on the 2026 "America the Beautiful" annual pass. Their argument? Federal law requires the pass to display the winning photo from Glacier National Park's official contest, not a politician's portrait.

Trump's allies say critics are overreacting. They argue the renamings simply recognize his achievements on peace, culture, and economic growth. The White House has framed the USIP rebrand as honoring "the greatest dealmaker in our nation's history," while Trump has celebrated the Trump-Kennedy Center as proof of "unequivocal bipartisan support" for American arts. Whether judges agree remains to be seen.