Kevin O'Leary, the perpetually candid investor from Shark Tank, has opinions about why you're broke. And spoiler alert: it's not the economy's fault.
In a December YouTube video called "If You Want To Get Rich, Stop Buying These 5 Things," O'Leary delivered his diagnosis with characteristic subtlety. "You're broke. Not because you don't make enough money, not because the economy is rigged against you, not because you didn't get lucky. You're broke because you keep buying stupid things that are keeping you poor."
Right out of the gate, O'Leary's thesis is clear: wealth building isn't an income problem. It's a spending problem.
The New Car Trap
O'Leary's first target is sitting in your driveway with that satisfying new car smell. "Buying a new car is one of the dumbest financial decisions you can make," he says flatly. His reasoning? A new vehicle drops 20% to 30% in value the moment you drive it off the lot, vaporizing thousands of dollars for nothing more than the olfactory pleasure of fresh upholstery.
And if you thought leasing was the smarter move, think again. "Leasing is the absolute worst," O'Leary says. "You're renting a depreciating asset… You gave the dealership thousands of dollars for the privilege of borrowing their car."
His alternative is straightforward: buy a three-year-old certified pre-owned vehicle and let someone else absorb the depreciation hit. "That's what rich people do," he notes.
The $600,000 Salad
But O'Leary isn't just critiquing your garage. He's coming for your kitchen—or rather, the one you're not using. "People tell me they don't have money to invest. And then I watch them spend $15 on a salad for lunch," he says.
The math here gets uncomfortable fast. According to Bureau of Labor Statistics data, the average American spends nearly $4,000 annually eating out. O'Leary runs the compound interest calculation: if you invested that $3,500 per year for 30 years at a 10% return, you'd end up with more than $600,000.
"You're trading half a million dollars in retirement wealth for convenience and fancy meals you'll forget about in 24 hours," he says.
His prescription? Pack your lunch. Make coffee at home. "These aren't sacrifices," O'Leary insists. "These are smart financial decisions." When you do eat out, make it worthwhile. "Don't waste money on mediocre chain restaurants because you're too lazy to cook. That's not living well. That's being financially irresponsible."
The House That Ate Your Wealth
Then O'Leary turns to the American dream itself: homeownership. Specifically, he dismantles the concept of the "forever home." "Your home is your biggest liability," he declares. "An asset puts money in your pocket. A liability takes money out. And your house—the one you live in—takes money out every single month."
Mortgage payments, property taxes, insurance, maintenance, landscaping—it adds up relentlessly. "It's a money pit," O'Leary says. The bigger the house, the deeper you're in.
The real trap, according to O'Leary, is buying the maximum house the bank approves. That pre-approval isn't a financial endorsement—it's a 30-year profit arrangement for the lender. "They want you owing them for the next 30 years," he explains. "That's 30 years of interest payments flowing into their pockets."
His advice cuts against conventional wisdom: "Buy half the house the bank says you can afford."
The Appearance of Wealth vs. Actual Wealth
This becomes O'Leary's recurring theme: wealth isn't about looking rich. It's about having margin. Living below your means isn't deprivation—it's strategy. "Poor people spend money to look rich. Rich people spend money to get richer," he says.
That includes your wardrobe. The latest sneakers, designer handbags, newest iPhone—O'Leary calls it "a museum of bad financial decisions." What actually impresses him? "A fat investment portfolio. A growing net worth. Financial independence. Not a thousand pairs of shoes that'll be out of style in six months."
Death by a Thousand Subscriptions
Even your streaming services and app subscriptions face O'Leary's scrutiny. "It's like a slow leak in your bank account—$10 here, $15 there," he says. His directive is immediate: "Cancel them today. Not tomorrow. Today."
The Bottom Line
O'Leary distills his message to five specific habits to eliminate: stop buying new cars, stop stretching for oversized houses, stop eating out constantly, stop chasing fashion trends, and stop paying for subscriptions you don't use. Follow these rules, and you're already ahead—regardless of salary.
"It's not about your salary," O'Leary emphasizes. "I've seen people making $40,000 a year build serious wealth because they understood these principles. And I've seen people making $200,000 a year living paycheck to paycheck because they refuse to learn."
The choice isn't complicated, he argues. It's just uncomfortable. "Don't be most people."
And if you're still convinced that $15 salad was worth it, O'Leary remains unconvinced. But he might be interested in buying your overleveraged house. For half what you paid.




