Trump Media & Technology Group Corp. (DJT) is expanding beyond social media. On Tuesday, the company announced that five new exchange-traded funds tied to its Truth Social brand started trading on the New York Stock Exchange.
The funds are launching under the Truth.Fi fintech label, which represents Trump Media's push into financial products. Each ETF takes a different slice of the American economy, all wrapped in a Made-in-America investment theme.
Here's the lineup: the Truth Social American Security & Defense ETF (TSSD), the Truth Social American Next Frontiers ETF (TSFN), the Truth Social American Icons ETF (TSIC), the Truth Social American Energy Security ETF (TSES), and the Truth Social American Red State REITs ETF (TSRS).
The Investment Philosophy
Each ETF follows rules-based criteria to track an underlying index. The common thread is an emphasis on companies that align with a Made-in-America philosophy, covering multiple sectors of the U.S. economy.
Trump Media CEO and Chairman Devin Nunes positioned the funds as appealing to patriotic investors. He said the ETFs provide a vehicle to reflect optimism in national economic strength.
Yorkville America CEO Troy Rillo framed it as values-based investing. He said investors now have an opportunity to align their portfolios with their principles while supporting U.S. innovation and self-reliance.
Who's Running the Show
Yorkville America is handling the administration. Steve Neamtz, the company's president, explained they partnered with MarkerVector Indexes to build the underlying benchmarks.
Neamtz emphasized that rules-based indexes allow investors to construct transparent portfolios that align with their investment philosophy. Translation: you'll know exactly what you're getting based on clear criteria, not subjective stock picking.
This isn't the end of the rollout. Yorkville America and Trump Media are planning additional ETFs for 2026. Future offerings could include more equity-based funds and potentially digital asset exposure. They're eyeing partnerships with Crypto.com and Foris Capital US LLC to make that happen.
Price Action: Trump Media shares were down 2.81% at $12.79 at the time of publication on Tuesday.