Production Strong, Deliveries Not So Much
Tesla Inc. (TSLA) closed out 2025 with a quarter that tells two different stories. On one hand, the company produced 434,358 vehicles and set a record with 14.2 gigawatt-hours of energy storage deployments. On the other hand, actual deliveries of 418,227 vehicles came in below the Visible Alpha estimate of 434,487 units and marked a 16% decline from the 495,570 vehicles delivered in Q4 2024.
Production also slipped year-over-year, down 5.5% from the 459,445 vehicles Tesla cranked out in the same quarter last year. The Model 3 and Model Y lineup accounted for the bulk of activity, with 422,652 vehicles produced and 406,585 delivered. About 3% of those were subject to operating lease accounting. Tesla's other models contributed 11,706 vehicles produced and 11,642 deliveries, with roughly 5% under lease accounting.
Full Year Numbers Miss Narrowly
Zoom out to the full year, and the picture doesn't improve much. Tesla produced 1.65 million vehicles and delivered approximately 1.64 million in 2025, just shy of the Visible Alpha estimate of 1.65 million deliveries. That represents an 8.6% drop from 2024, when Tesla delivered 1.79 million vehicles.
Model 3 and Model Y dominated the volume, with 1,600,767 vehicles produced and 1,585,279 delivered. Other models added 50,850 deliveries. The bright spot? Annual energy storage deployments climbed to 46.7 gigawatt-hours, underscoring Tesla's growing business beyond cars.
Europe Is Becoming A Problem
Here's where things get uncomfortable for Tesla. Despite solid global production, the company is getting hammered in Europe. December registrations fell sharply across major markets, extending a trend that started in late 2024 as competition intensified.
France saw registrations plunge 66% in December and drop 37% for the full year. Sweden fared even worse, with December registrations down 71% and annual sales sliding 70%. Portugal registrations fell 22% for the year, and even Spain dipped 4%.
By November, Tesla's market share across Europe, the U.K., and the European Free Trade Association had slipped to 1.7% from 2.4% a year earlier. That's despite EVs overall capturing 19% of the car market and Tesla rolling out lower-priced versions of the Model Y and Model 3 to attract buyers.
Norway provided the lone exception. Tesla registrations there surged 89% in December to 5,679 vehicles, pushing market share above 19% and delivering a record sales year in a market where nearly all new car purchases are electric.
Chinese Automakers Are Eating Tesla's Lunch
Tesla's European pain comes with a clear culprit: Chinese automakers are rapidly expanding their presence. Chinese brands grabbed a record 12.8% share of Europe's EV market in November, led by BYD Co. Ltd (BYDDY), Stellantis NV (STLA)-backed Leapmotor, and Chery.
BYD posted nearly 222% year-over-year sales growth in Europe in November, while Tesla reported declines. Chinese-made hybrids also crossed a 13% market share across the EU, EFTA countries, and the U.K. Exports from China to Europe jumped 63% year over year, with total vehicle exports up more than 87%. That's a lot of new competition flooding a market Tesla once dominated.
What Wall Street Thinks
Tesla will report fourth-quarter 2025 earnings after market close on January 28, 2026. Wall Street expects $24.87 billion in revenue and earnings per share of 45 cents.
While Tesla shares are up more than 19% over the past year, analysts remain divided on what comes next. Morgan Stanley has turned more cautious on valuation, while Wedbush argues Tesla's long-term upside depends more on autonomy, AI, and robotaxis than near-term vehicle sales. In other words, whether you're bullish or bearish on Tesla increasingly depends on whether you believe the company is a car manufacturer or a technology platform.
TSLA Price Action: Tesla shares were up 0.82% at $453.40 at the time of publication on Friday, according to market data.