Shares of AMC Entertainment Holdings, Inc. (AMC) rose Friday after the theater chain revealed impressive numbers from its latest Netflix partnership. More than 753,000 people showed up at AMC locations over New Year's Eve and New Year's Day to catch the Stranger Things finale on the big screen.

How AMC Turned Free Tickets Into $15 Million

Here's the clever part: admission was technically free, but every attendee had to purchase a $20 food and beverage credit. That simple requirement translated into over $15 million in revenue over just two days. Not bad for a weekend's work.

The company estimates it captured more than half of all Stranger Things fans who chose to watch the series finale in a theater rather than at home. CEO Adam Aron called the partnership "an absolute triumph."

This wasn't AMC's first rodeo with Netflix. The streaming service and theater chain initially tested the waters in October with KPop Demon Hunters, where AMC accounted for more than 35% of all theatrical attendance. That success convinced both companies to keep the partnership going.

Aron noted that two-thirds of AMC's loyalty program members are also Netflix subscribers, which makes the collaboration a natural fit. The two companies are already discussing what content to bring to theaters together in 2026.

Stock Movement

AMC Price Action: Shares were up 1.92% at $1.59 at the time of publication on Wednesday, according to market data.