Want to know what retail investors were actually paying attention to in December? Search data tells a more honest story than most portfolio managers would admit at cocktail parties. While everyone claims they're doing deep fundamental analysis, search trends reveal what's really capturing trader attention in real time.
Here's a look at the 12 most-searched stock tickers for December, complete with how that interest shifted from recent months. All prices and 2025 performance figures are based on closing prices from December 31, 2025, and don't include dividends.
The Top 12 Most-Searched Stocks
1. SPDR S&P 500 ETF Trust (SPY)
- Current Price: $681.92
- 52-Week Range: $481.81 to $691.65
- 2025 Return: +16.6%
- September/October/November 2025 Search Rank: 3rd/1st/1st
- Current Price: $449.72
- 52-Week Range: $214.25 to $498.82
- 2025 Return: +18.3%
- September/October/November 2025 Search Rank: 2nd/2nd/3rd
- Current Price: $186.50
- 52-Week Range: $86.62 to $212.19
- 2025 Return: +34.8%
- September/October/November 2025 Search Rank: 4th/4th/2nd
- Current Price: $614.31
- 52-Week Range: $402.39 to $637.01
- 2025 Return: +20.4%
- September/October/November 2025 Search Rank: Not in Top 12/Not in Top 12/6th
- Current Price: $16.35
- 52-Week Range: $3.12 to $47,793.22
- 2025 Return: -99.9%
- September/October/November 2025 Search Rank: Not in Top 12/Not in Top 12/Not in Top 12
- Current Price: $194.91
- 52-Week Range: $118.86 to $345.72
- 2025 Return: +17.4%
- September/October/November 2025 Search Rank: 5th/Not in Top 12/Not in Top 12
The figures below are from when it traded as ticker IRBT, which ended December 31, 2025.
- Current Price: 11 cents
- 52-Week Range: 10 cents to $13.06
- 2025 Return: -98.6%
- September/October/November 2025 Search Rank: Not in Top 12/Not in Top 12/Not in Top 12
- Current Price: $346.10
- 52-Week Range: $138.10 to $414.61
- 2025 Return: +49.2%
- September/October/November 2025 Search Rank: 12th/Not in Top 12/Not in Top 12
- Current Price: $660.09
- 52-Week Range: $479.80 to $796.25
- 2025 Return: +10.2%
- September/October/November 2025 Search Rank: Not in Top 12/11th/9th
- Current Price: $271.86
- 52-Week Range: $169.21 to $288.61
- 2025 Return: +11.5%
- September/October/November 2025 Search Rank: 7th/7th/12th
Just missing the top 10 were Micron Technology Inc. (MU) and IREN Ltd. (IREN), which ranked 11th and 12th, respectively. Micron hasn't cracked the top 12 in any of the past three months. IREN ranked 10th in October and seventh in November before slipping to 12th.
What Changed From November
The SPDR S&P 500 ETF Trust (SPY), which tracks the benchmark S&P 500 index, held onto first place for a third consecutive month. Apparently, investors still like boring, diversified exposure to the entire market. Who knew?
Tesla (TSLA) and NVIDIA (NVDA) played musical chairs in December, with Elon Musk's electric vehicle company climbing one spot to second place while the AI chip giant slipped to third. Both remain consistent favorites.
There's a noticeable gap in search interest after these top three tickers, which makes sense given how dominant SPY, Tesla, and NVIDIA have become in retail investor consciousness.
The Invesco QQQ Trust (QQQ) climbed to fourth place after ranking sixth in November. This marks its second consecutive month in the top 12 following a prolonged absence from the rankings.
Oracle (ORCL) made a comeback, re-entering the top 12 after several months in the wilderness. This could signal renewed interest in the AI infrastructure trade, as Oracle positions itself as a major cloud and database player in the artificial intelligence boom.
Broadcom (AVGO) also returned to the top 12 for the first time since September, after spending October and November outside the rankings. The semiconductor company posted a remarkable 49.2% gain for 2025, the best performance among the top 12.
Apple (AAPL) recovered from a slide, moving back into the top 10 at number 10 after dropping from seventh place in October to 12th in November. The tech giant typically ranks among the most-searched tickers both monthly and annually.
IREN (IREN) slipped out of the top 10 after ranking 10th in October and seventh in November, landing at 12th place in December.
The Wild Cards
Two particularly interesting newcomers cracked the top 10 in December: SMX PLC (SMX) and iRobot Corporation (IRBTQ).
SMX saw its shares rocket in value following a 1-for-8 reverse stock split, reaching an eye-popping 52-week high of $47,793.22. Yes, you read that correctly. The stock later crashed spectacularly as profit-taking and mass exits took over, finishing 2025 down 99.9%. It's the kind of volatility that draws eyeballs like moths to a flame.
iRobot, maker of the Roomba vacuum cleaner, announced bankruptcy in December. This came after a planned acquisition by Amazon fell through due to regulatory concerns. The stock now trades over-the-counter for 11 cents, down from a 52-week high of $13.06. Bankruptcy filings have a way of generating search traffic.
Who Fell Out
Dropping out of the top 12 in December were Palantir Technologies (PLTR), Advanced Micro Devices (AMD), Rigetti Computing (RGTI), and Opendoor Technologies (OPEN).
Palantir (PLTR) had ranked in the top 10 in three of the previous four months, including a second-place finish in August and fourth place in November. It'll be worth watching how quickly the data analytics company returns to the top 10.
AMD (AMD) ranked in the top five in both October and November and was one of the 10 most-searched tickers for the entire year of 2025. Its absence from December's rankings is notable given its consistent presence throughout the year.
The Bigger Picture
Search data provides a fascinating window into retail investor sentiment. The dominance of broad market ETFs like SPY and QQQ suggests many traders are thinking about overall market exposure, not just individual stock picking. Meanwhile, the consistent appearance of mega-cap tech stocks like Tesla, NVIDIA, Apple, and Meta shows where the excitement (and presumably the capital) continues to flow.
The presence of distressed names like SMX and iRobot reveals another aspect of retail trading culture: the attraction to extreme volatility and dramatic corporate events. These stocks didn't make the list because of strong fundamentals. They made it because they offered the kind of wild price action and headline-grabbing news that pulls traders in.
As we move into the new year, it'll be interesting to see whether the usual suspects maintain their dominance or if new names capture trader attention. If nothing else, December's rankings prove that in the age of commission-free trading and real-time information, investor attention remains just as valuable a metric as any traditional measure of market sentiment.