Going Against the Grain
While the broader crypto market was having a rough day, the Official Melania memecoin decided to do its own thing. The token climbed as much as 7% over 24 hours on Tuesday, a noteworthy move when you consider that Bitcoin (BTC) and Dogecoin (DOGE) were heading in the opposite direction, down 1.31% and 2.74% respectively.
The First Lady's cryptocurrency saw its trading volume explode by 115% to $12.42 million during this period. Since the start of the year, the token has climbed 25%, showing some resilience amid choppy market conditions.
According to Coinglass data, the coin recorded nearly $351,000 in total liquidations over the last 24 hours. Here's where it gets interesting: $250,000 of that came from short liquidations, meaning bearish traders betting against the coin got squeezed out of their positions. The Long/Short ratio surged to 2.63, which tells you that bullish bets were more than twice as common as bearish ones.
Documentary Hype
So what's driving the sudden interest? The buzz might be connected to Amazon MGM Studios' upcoming documentary about the First Lady, simply titled "Melania," which is scheduled to drop later this month. It's not unusual for memecoins to catch a wave from real-world events, especially ones that put their namesake back in the spotlight.
A Rocky Year to Remember
The Solana-based token launched right before President Donald Trump's presidential inauguration last year, following closely on the heels of the Official Trump memecoin. But if you're looking at the year-to-date performance, things haven't exactly gone according to plan.
The token has crashed nearly 99% from its all-time high of $13.73, which it hit shortly after launch. At its peak, Official Melania commanded a market cap of $1.73 billion. Today, that figure has collapsed to just over $13 million.
The contrast with the Trump memecoin is striking. Despite facing similar turbulence after launch, the TRUMP token is up over 350% in a year and ended 2025 as one of the most successful memecoins in the space. The performance gap is pretty dramatic:
Official Trump: +352.2% over one year
Official Melania: -92.64% over one year
At the time of writing, MELANIA was trading at $0.1448, up 6.96% in the last 24 hours.
Risk Warning: Investing in meme coins is highly speculative and involves significant risk. These tokens often lack intrinsic value and are driven by market sentiment, social media trends, and speculative trading rather than fundamentals.