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Small Business Optimism Surges for 2026 Even as Tariff and Labor Concerns Loom

MarketDash Editorial Team
1 day ago
A new survey from JPMorgan Chase shows 71% of middle market business leaders feel optimistic about 2026, up sharply from 58% last June. Small firms are even more bullish at 74%, though tariffs and workforce challenges remain top concerns.

Here's an interesting disconnect: while some economists are waving recession flags and Fortune 500 CEOs spent last year fretting about policy uncertainty, small and midsize business owners are feeling pretty good about 2026.

The Optimism Gap

JPMorgan Chase & Co. (JPM) just dropped its 2026 Business Leaders Outlook: Expectations & Trends survey on Wednesday, and the numbers tell a surprisingly upbeat story. Among middle market company leaders, 71% say they're optimistic about their prospects this year. That's a substantial jump from the 58% who felt that way back in June 2025.

The confidence shows up in their plans too. About 73% expect revenue to climb, and nearly half—48%—are planning to actually hire more people. Small businesses are even more bullish: 74% are optimistic, 76% anticipate revenue growth, and 53% plan workforce expansions.

Of course, optimism doesn't mean blindness. When asked what keeps them up at night, 49% pointed to economic uncertainty, 33% cited concerns about revenue and sales growth, and 31% named both tariffs and labor challenges as potential headaches. And tariffs aren't just theoretical worries—61% of businesses say they're already dealing with higher costs because of them, though 30% report being unaffected.

The Bigger Picture Gets Cloudier

While business owners feel good about their own companies, their confidence in the broader economy has taken a hit. Faith in local economies dropped from 59% to 44%, likely driven by shifting policies and sector-specific pressures.

This optimism also stands in sharp contrast to what we heard from corporate America's biggest players. Back in September 2025, over 100 Fortune 500 CEOs gathered behind closed doors and basically agreed on one thing: they were worried. Regardless of political stripe or industry, these leaders expressed serious concerns about President Donald Trump's economic policies—specifically about short-term gains that might create long-term problems for the U.S. economic system.

And then there's economist David Rosenberg, who's sounding alarms that the strong GDP headlines might be masking deeper issues. He's pointing to weakening industrial data that reminds him of 2009, suggesting recessionary risks are building beneath the surface.

So what gives? Maybe smaller businesses, closer to their customers and more nimble in their operations, see opportunities that bigger institutions don't. Or maybe we're watching optimism and caution coexist in different parts of the economy at the same time. Either way, it'll be fascinating to see which narrative wins out as 2026 unfolds.

Back to Stock Market News

Small Business Optimism Surges for 2026 Even as Tariff and Labor Concerns Loom

MarketDash Editorial Team
1 day ago
A new survey from JPMorgan Chase shows 71% of middle market business leaders feel optimistic about 2026, up sharply from 58% last June. Small firms are even more bullish at 74%, though tariffs and workforce challenges remain top concerns.

Here's an interesting disconnect: while some economists are waving recession flags and Fortune 500 CEOs spent last year fretting about policy uncertainty, small and midsize business owners are feeling pretty good about 2026.

The Optimism Gap

JPMorgan Chase & Co. (JPM) just dropped its 2026 Business Leaders Outlook: Expectations & Trends survey on Wednesday, and the numbers tell a surprisingly upbeat story. Among middle market company leaders, 71% say they're optimistic about their prospects this year. That's a substantial jump from the 58% who felt that way back in June 2025.

The confidence shows up in their plans too. About 73% expect revenue to climb, and nearly half—48%—are planning to actually hire more people. Small businesses are even more bullish: 74% are optimistic, 76% anticipate revenue growth, and 53% plan workforce expansions.

Of course, optimism doesn't mean blindness. When asked what keeps them up at night, 49% pointed to economic uncertainty, 33% cited concerns about revenue and sales growth, and 31% named both tariffs and labor challenges as potential headaches. And tariffs aren't just theoretical worries—61% of businesses say they're already dealing with higher costs because of them, though 30% report being unaffected.

The Bigger Picture Gets Cloudier

While business owners feel good about their own companies, their confidence in the broader economy has taken a hit. Faith in local economies dropped from 59% to 44%, likely driven by shifting policies and sector-specific pressures.

This optimism also stands in sharp contrast to what we heard from corporate America's biggest players. Back in September 2025, over 100 Fortune 500 CEOs gathered behind closed doors and basically agreed on one thing: they were worried. Regardless of political stripe or industry, these leaders expressed serious concerns about President Donald Trump's economic policies—specifically about short-term gains that might create long-term problems for the U.S. economic system.

And then there's economist David Rosenberg, who's sounding alarms that the strong GDP headlines might be masking deeper issues. He's pointing to weakening industrial data that reminds him of 2009, suggesting recessionary risks are building beneath the surface.

So what gives? Maybe smaller businesses, closer to their customers and more nimble in their operations, see opportunities that bigger institutions don't. Or maybe we're watching optimism and caution coexist in different parts of the economy at the same time. Either way, it'll be fascinating to see which narrative wins out as 2026 unfolds.