If you're looking for someone with a bullish take on U.S. stocks, Morgan Stanley Chief Investment Officer Mike Wilson is your guy this week. Speaking on CNBC's Squawk Box, Wilson laid out a remarkably optimistic case for equities, complete with high-teens earnings growth projections and a laser focus on consumer goods stocks.
Tax Cuts Meet Consumer Demand
Wilson's pitch is straightforward: the path forward is "crystal clear," driven by a stabilizing Federal Reserve and legislative tailwinds that should breathe new life into consumer spending. After what he describes as a "rolling recession" in the consumer sector, he sees a perfect storm of positive catalysts converging.
The big one? Tax cuts. "That's an area where it's going to get a big boost from the 'Big Beautiful Bill' from the tax cuts in the first half of this year," Wilson explained. Combine that with falling interest rates and what he calls an "attack on affordability," and you've got an environment where consumer stocks haven't yet priced in the recovery that's coming.
The consumer goods sector has had a choppy ride lately. The Dow Jones U.S. Consumer Goods Index is up 9.62% over the past six months but down 1.40% year-to-date, with a one-year gain of 6.42%. Meanwhile, the ProShares Ultra Consumer Staples (UGE) has struggled, down 8.27% over six months but up 1.68% year-to-date. The iShares US Consumer Staples ETF (IYK) is down 4.97% over six months and off 0.43% year-to-date, with a 5.25% one-year return. Wilson's argument is that these numbers are about to look a lot better.
Earnings Growth And Fed Support
Wilson isn't just bullish on consumer stocks. He's calling for broad-based earnings growth across the market. "The earnings picture is crystal clear to us," he said, projecting growth in the high teens as the rally expands beyond the tech sector that's dominated recent gains.
A major piece of his thesis involves the Federal Reserve. Wilson pointed out that the Fed has started purchasing assets again to stabilize funding markets, a move he characterized as a "wild card" that's now been resolved in favor of bullish investors. "The Fed now is addressing these liquidity concerns… proactively," Wilson noted. In other words, one of the big question marks hanging over the market has been answered, and the answer is good news.




