There's a moment in every entrepreneur's story where everything could have gone differently. For Amazon.com, Inc. (AMZN) founder Jeff Bezos, that moment happened during a long walk through Central Park with his boss at a Wall Street firm.
The Walk That Almost Stopped Amazon
Speaking in a 2001 interview with the Academy of Achievement, Bezos described approaching his boss with an unconventional career update: he wanted to quit and start an online bookstore. His boss didn't laugh him out of the room. Instead, he suggested they take a walk to talk it through.
That walk lasted nearly two hours.
"The conclusion of that was this," Bezos recalled. "He said, 'You know, this actually sounds like a really good idea to me, but it sounds like it would be a better idea for somebody who didn't already have a good job.'"
It's the kind of advice that sounds reasonable, even generous. You have stability, a career trajectory, money coming in. Why risk it all on something as uncertain as selling books on the internet?
Thinking It Over For 48 Hours
Bezos said his boss encouraged him to sleep on the decision for 48 hours before making any final moves. It wasn't just a polite suggestion. Bezos had real stakes on the line, including forfeiting his annual bonus if he left midyear.
The decision forced him to think beyond the immediate financial hit. He developed what he later termed a "regret minimization framework," a mental exercise designed to strip away short-term noise and focus on what would matter decades later.
"I wanted to project myself forward to age 80 and say, 'OK, now I'm looking back on my life,'" Bezos explained. "I wanted to minimize the number of regrets I would have."




