World Liberty Financial World Liberty Financial (WLFI), the crypto venture backed by President Donald Trump's family, just rolled out World Liberty Markets, a DeFi lending platform centered around its USD1 stablecoin. The platform's launch comes at an interesting moment: critics are pointing to the roughly $800 million Trump reportedly earned from crypto businesses in 2025 as a textbook conflict of interest.

How the Lending Platform Works

World Liberty Markets lets users lend and borrow digital assets using USD1, with collateral options including Ethereum (ETH), USDC, USDT, tokenized Bitcoin (BTC), and the WLFI governance token itself. The platform runs on the Dolomite protocol.

Right now, if you want to borrow USD1, you'll pay about 0.83% interest. If you lend it out, you'll earn roughly 0.08%. Those rates will probably shift as more capital flows into the system—that's how these things work.

USD1 has grown to $3.4 billion in circulation since launching in March 2025, making it one of the bigger dollar-backed stablecoins out there. It's still trailing the heavyweights like Tether, Circle (CRCL), and PayPal's (PYPL) PYUSD, but it's climbing fast.

The timing aligns with a broader bounce in crypto credit markets. A November report from Galaxy Digital showed active DeFi loans hit nearly $41 billion by the end of Q3 2025, pushing total crypto lending to an all-time high of approximately $74 billion.

The $800 Million Question

Here's where things get complicated. World Liberty lists Trump and his sons as co-founders, which means a sitting president is directly profiting from a crypto business bearing his name.

According to a Reuters investigation from October, the Trump family pulled in hundreds of millions from World Liberty Financial and related token sales in the first half of 2025. About $463 million came specifically from WLFI token sales, with total crypto income across Trump-linked ventures exceeding $800 million.

To put that in perspective, that's more than Trump makes from all his traditional businesses combined—golf courses, real estate licensing deals, the whole portfolio. He also earned tens of millions from WLFI sales in 2024 before taking office.

World Liberty's defense is that Trump doesn't handle day-to-day operations. That responsibility falls to crypto executives like co-founder Zach Folkman. But critics argue the distinction is meaningless when the president's name is plastered on the project and he's making hundreds of millions from it.

A Bank Charter Application Adds Another Layer

World Liberty applied for a national bank charter just last week. The goal is to issue and custody USD1 internally without relying on third-party services. If approved, USD1 would fall under federal banking supervision.

The application went to the Office of the Comptroller of the Currency, a regulatory body that reports to the Treasury Department, which reports to the president. Critics see this as another layer of potential conflict—the president's business seeking approval from regulators who ultimately answer to him.

Folkman said the lending platform will eventually accept additional collateral types, possibly including tokenized Trump Organization real estate. The company also plans to launch a mobile app and debit card for USD1 later this year.

Technical Outlook for WLFI Token

WLFI has staged an 86% recovery from its October low of $0.09, after previously crashing 82% from September's $0.28 peak.

Upside Targets: Immediate resistance sits at $0.18791 based on SAR indicators. Breaking through that level opens the door to the $0.20 psychological barrier, followed by the $0.22-$0.24 range. Clearing $0.25 would target the $0.28 former high.

Downside Risks: First support is at $0.15681, the middle Bollinger Band. Losing $0.14 risks a retest of $0.12892, the lower Bollinger Band. Breaking below $0.12 would threaten the entire recovery and potentially put the token back in downtrend territory.