Out With the Old, In With the Compact
General Motors (GM) is trading in its sprawling headquarters for something a bit more cozy. CEO Mary Barra announced the automaker is moving into a new Detroit headquarters that's considerably smaller than its previous home at the Renaissance Center, or "RenCen" as locals call it. The RenCen was originally built in the 1970s by crosstown rival Ford Motor Co. (F), which adds a certain poetic irony to the whole situation.
Barra's pitch is simple: smaller means better collaboration. The massive scale of the RenCen apparently wasn't doing the company any favors when it came to bringing teams together. "People closer together" is the goal, according to a Detroit News report. And this isn't just pandemic-era thinking retrofitted onto old plans. The move was in the works even before remote work became the default setting for corporate America.
David Massaron, GM's VP of Corporate Citizenship, put it bluntly in a statement to CNBC: "Particularly, in a post-pandemic world, you need office space that people want to come to." Translation: if you're going to ask employees to show up in person, the office better not feel like a 1970s concrete maze.
The new headquarters occupies the first four floors of the Hudson's Detroit building, covering 200,000 square feet. It's GM's fourth headquarters in the Motor City, and the company is framing it as a homecoming of sorts. "Today, we are returning to Woodward Avenue and launching a bold new era for the company," GM said in an official statement.




