High Roller Technologies, Inc. (ROLR) shares rallied Thursday as the company continues building out its strategy to enter the U.S. prediction markets space. The latest catalyst? A non-binding letter of intent with Lines.com that aims to turbocharge customer acquisition before High Roller's planned market debut.
Marketing Push With Sports Media Platform
High Roller announced it's teaming up with Lines.com to establish a strategic marketing partnership focused on accelerating customer acquisition and brand awareness. Under the proposed deal, Lines.com would serve as a distribution and media partner, tapping into its sports-focused audience and conversion infrastructure to support High Roller's prediction markets rollout.
Why Lines.com? The platform operates a sports media network covering six major professional and collegiate sports leagues across more than 100,000 indexed pages. It also maintains a social media following of over 2.1 million people, generating nearly 70 million views in the past 30 days alone. That's a lot of eyeballs familiar with odds-based thinking.
Spike Up Media CEO Eric Ames said the partnership is designed to introduce High Roller's upcoming prediction markets offering to an audience that already understands odds-based decision-making and event-driven trading. The company positioned this marketing partnership as complementary to its broader strategy of expanding beyond iGaming into prediction markets through regulated infrastructure and scalable digital distribution.
One detail worth noting: High Roller disclosed that Spike Up Media is a shareholder of the company, and two members of High Roller's board of directors hold ownership interests in Spike Up Media.
The Bigger Picture: Crypto.com Partnership
Thursday's announcement builds on momentum from the previous day, when High Roller revealed it signed a binding letter of intent with Crypto.com | Derivatives North America for an exclusive partnership to power event-based prediction markets in the U.S.
Here's how that deal would work: Event contracts would be offered through Crypto.com's CFTC-registered exchange and clearinghouse, then made available to customers via HighRoller.com. Users would be able to trade event contracts across multiple markets including finance, entertainment, and sports.
The stakes are enormous. High Roller estimates the prediction markets space could exceed $1 trillion in annual trading volume in a mature market. That's the kind of number that gets investors' attention.
High Roller CEO Seth Young said the company is excited about pairing prediction markets with its distribution capabilities to introduce the platform to consumers nationwide. Meanwhile, Crypto.com Global Head of Predictions Travis McGhee framed the partnership as an effort to expand access to event contracts through a regulated platform.
Of course, there are caveats. The partnership remains subject to execution of definitive agreements, including customary conditions and approvals. If everything falls into place, the companies are targeting a product launch in the first quarter of 2026, with Crypto.com serving as the exclusive provider of prediction contracts across High Roller distribution channels.