Vail Resorts Inc. (MTN) shares were sliding Thursday morning after the ski-resort operator delivered some decidedly cold news: early-season metrics are worse than expected, and the company is now warning that full-year earnings will miss prior guidance. The culprit? An almost comically bad stretch of weather that's left skiers staring at brown mountainsides instead of fresh powder.
When the Snow Just Doesn't Show Up
Here's the problem in numbers: season-to-date skier visits through January 4 collapsed 20.0% compared to the same period last year. That's the kind of decline that makes CFOs nervous. Total lift revenue dropped 1.8%, ski school revenue fell 14.9%, dining revenue slid 15.9%, and retail and rental revenue at resort stores decreased 6.0%. These figures include the allocated portion of season-pass revenue, which somewhat cushions the blow.
Chief Executive Rob Katz didn't mince words about what happened. The company "experienced one of the worst early season snowfalls in the western U.S. in over 30 years," he said. Snowfall at western U.S. resorts during November and December came in about "50% below the historical 30-year average." The Rockies got hit even harder, with snowfall down nearly 60%, leaving a measly 11% of terrain open in December. If you're operating a ski resort and only 11% of your mountain is skiable in December, you've got a serious problem.
Profit Warnings and Weather Bets
Given these challenging conditions, Vail now expects full-year Resort Reported EBITDA to land "just below the low end of the guidance range" that it issued back on September 29, 2025. And there's more bad news potentially on the horizon: the company cautioned that if the Rockies don't see better-than-expected improvement, there could be "further downside" to that already reduced outlook.
The current guidance assumes normal weather patterns for the remainder of the 2025/26 North American ski season and typical passholder usage patterns. Back in December, Vail had said fiscal 2026 reported EBITDA should range from $842 million to $898 million. Now they're warning investors to brace for numbers just below that low end.
Katz praised his team's "resilience and exceptional execution" during tough conditions, but the market isn't exactly focused on operational excellence right now. Investors are more concerned with the weather-driven revenue shortfall and diminished profit outlook.




